How to Start with Franchise Opportunities in Indonesia Successfully
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Last updated November 19, 2025 · 4 min read · by Nik Nik Fadlah

franchise opportunities in indonesia

Indonesia has emerged as one of the most promising markets for franchise businesses.

With a population of over 270 million, opportunities in sectors such as food and beverages, retail, and services are growing rapidly.

This business model offers great advantages for aspiring entrepreneurs, providing a structured system, strong brand recognition, and ongoing support from the franchisor.

However, if you are interested in opening a franchise in Indonesia, there are several important factors to consider.

Read on to discover the details!

What You Need to Start a Franchise Opportunity in Indonesia

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Similar to starting a business investment, opening a franchise in Indonesia also comes with certain requirements, such as:

Obtaining a Franchise Registration Certificate or Surat Tanda Pendaftaran Waralaba (STPW).
Providing a written and comprehensive operational system, including HR and standard operating procedures (SOPs).
Ensuring the business has been in operation for at least three years.
Presenting financial statements that demonstrate consistent revenue.
Registering trademarks and patents.
Preparing a formal franchise agreement.

Popular Franchise Opportunities in Indonesia

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Actually, you can open various franchise opportunities in Indonesia.

However, some types of franchises are especially popular in the country, such as:

1. Food and Beverage (F&B)

F&B is by far the dominant sector, with both local and international franchises primarily operating in this space.

More than 60% of franchises in Indonesia fall under the food and beverage category. Popular food franchises include Mie Gacoan, Mixue, and Subway.

In the beverage segment, there are plenty of well-known options such as Kopi Kenangan, Chatime, Kopi Janji Jiwa, Haus!, and many more.

If you plan to open a franchise in Indonesia, choosing a strategic location is essential to attract more consumers.

One shophouse option you might consider is Boutique Soho at the Latinos Business District.

2. Retail

The next most popular franchise opportunity in Indonesia is retail.

The country has a large and growing middle class with increasing purchasing power, which drives demand for convenience stores, fashion outlets, beauty products, and specialty shops.

Convenience stores, specialty goods, and apparel or beauty retailers are expanding rapidly, especially in tier-2 and tier-3 cities.

Among them, Indomaret and Alfamart are the most popular retail franchises, attracting millions of customers nationwide.

3. Informal or Non Formal Education

Language training, skills programs, tutoring, and arts or music courses are all part of the education franchise sector.

This segment continues to grow as demand for supplementary education increases.

Well-known franchises in this category include Kumon and English First, which you might consider as potential opportunities.

4. Services: Wellness & Beauty

Platforms like Instagram and TikTok strongly influence consumer behavior, making wellness and beauty services more aspirational and trendy among young people.

This is why health, wellness, and beauty have become some of the most popular franchise opportunities in Indonesia.

5. Small and Snack Food Franchises

You don’t need to open a large cafe to attract customers, as small snack businesses hold a special place in the local market.

Snack food franchises typically require lower startup capital compared to full-scale restaurants, making them especially appealing to first-time entrepreneurs.

Indonesians also have a strong preference for affordable snacks and beverages, particularly among students and young professionals who often seek quick and convenient bites.