Cara mencari orang yang mau beli tanah menjadi tantangan tersendiri.
Andai tidak tahu metode yang tepat, tanah yang ingin dijual akan sulit laku.
Dalam beberapa tahun terakhir, jual beli properti memang menunjukkan tren yang positif.
Salah satu faktornya karena perkembangan teknologi informasi yang terus meningkat.
Namun, bagi penjual properti pemula, mereka terkadang menemui kendala untuk menemukan calon pembeli potensial.
Kunci utamanya adalah mengombinasikan strategi pemasaran modern dengan persiapan legalitas yang matang.
Lantas, bagaimana cara mencari orang yang mau beli tanah dengan cepat dan efektif?
Baca ulasan lengkapnya di bawah ini.
Persiapan Wajib Sebelum Pemasaran
Sebelum memulai pemasaran, pastikan tanah Anda dalam kondisi siap jual dari segi legalitas:
- Sertifikat Jelas: Pastikan tanah sudah bersertifikat (SHM/SHGB), bukan lagi Girik/AJB. Tanah bersertifikat mempercepat proses transaksi.
- PBB Lunas: Pastikan PBB (Pajak Bumi dan Bangunan) lunas hingga tahun berjalan dan tidak ada tunggakan.
- Batas Jelas: Pasang patok permanen dan pastikan batas-batas tanah sesuai dengan data di sertifikat.
Cara Efektif Mencari Orang yang Mau Beli Tanah
1. Jual Lewat Situs Properti
Cara mencari orang yang mau beli tanah pertama adalah dengan manfaatkan situs properti, misalnya Rumah123.
Metode ini dinilai paling efektif karena calon konsumen yang ingin mencari properti di internet terhitung sangat banyak.
Bahkan, Rumah123 sendiri merupakan situs properti dengan jumlah pengguna dan listing terbesar di Indonesia.
Karena itu, dengan memasang iklan di Rumah123, kesempatan Anda menemukan calon konsumen potensial semakin terbuka lebar.
2. Memakai Jasa Agen Profesional
Ingin tanah mudah dijual? Cobalah pakai jasa agen properti profesional.
Sebagai agen profesional, mereka sudah terbiasa dalam memasarkan berbagai jenis properti dan memiliki jaringan pembeli yang luas.
Pastikan Anda memilih agen yang tepercaya dan diskusikan fee atau komisi mereka di awal.
Fee agen biasanya berkisar antara 2% hingga 5% dari harga jual yang disepakati.
3. Jual ke Developer atau Kontraktor
Jika memiliki kenalan developer perumahan atau kontraktor yang biasa membangun rumah, cobalah tawarkan tanah tersebut kepada mereka.
Developer umumnya akan tertarik pada lahan yang punya potensi bagus untuk dijadikan perumahan.
Cara ini akan berhasil bila tanah yang Anda jual luas dan lokasinya strategis, misalnya Kawasan Vanya Park BSD City yang banyak diincar para pembeli tanah kavling untuk dijadikan rumah impian.
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4. Menjual Tanah ke Bank
Meski tidak berperan langsung sebagai pembeli, Anda juga bisa menjual tanah ke pihak bank.
Pihak bank bertindak sebagai perantara yang akan membantu Anda mencarikan calon pembeli atas tanah tersebut.
Dengan cara ini, mereka dapat menawarkan Kredit Pemilikan Tanah atau KPT kepada orang yang bersangkutan,
KPT membantu masyarakat yang ingin membeli sebidang lahan dengan cara mencicil ke bank.
Mekanismenya sama seperti KPR, tetapi dengan objek kredit berupa tanah.
5. Tawar ke Masyarakat Setempat
Selain cara-cara di atas, kiat mencari orang yang mau beli tanah selanjutnya cukup konvensional.
Namun, cara ini terbilang masih efektif jika dilakukan secara benar.
Anda bisa menawarkan tanah tersebut kepada masyarakat setempat.
Cobalah cari warga yang kerap membeli properti atau yang sedang membutuhkan tanah kavling.
Memang tidak akan mudah, tetapi metode tersebut pantas untuk dicoba.
6. Tawar ke Kerabat atau Teman Dekat
Anda pun bisa menawarkan tanah dijual ke kerabat atau teman dekat.
Kelebihan cara ini, Anda akan menemukan konsumen yang bisa dipercaya sehingga meminimalisasi penipuan.
7. Jual via Media Sosial
Jual tanah di media sosial seperti Instagram, Facebook, atau TikTok.
Agar jangkauan iklan lebih luas, Anda dapat memanfaatkan fitur iklan berbayar.
Namun, Anda juga bisa memanfaatkan pemasaran organik (gratis) dengan bergabung ke grup-grup properti lokal untuk menjangkau komunitas spesifik.
Tulis deskripsi iklan tanah dengan lengkap, melingkupi lokasi, HARGA, Legalitas (SHM), dan kelebihan uniknya.
8. Mencari Pembeli Tanah Lewat Media Cetak
Terakhir, cobalah cari pembeli atau buyer tanah melalui media cetak.
Jangan sepelekan cara ini, sebab masih banyak masyarakat yang mengandalkan iklan koran untuk mencari properti idamannya.
Pada intinya, Anda harus memanfaatkan segala cara untuk menemukan pembeli tanah yang potensial.
Jika berbagai cara tersebut digabungkan, bukan tidak mungkin Anda akan menemukan calon pembeli terbaik dalam waktu singkat.
***
Itulah cara mencari orang yang mau beli tanah dengan cepat dan mudah.
Punya pertanyaan lain seputar properti? Yuk, diskusikan di Teras123!
Selamat mencoba, ya.
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