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Cara Bisnis Properti Ruko, Efektif dan Menguntungkan

Terakhir diperbarui 22 Februari 2024 · 6 min read · by Miyanti Rahman

Cara Bisnis Properti Ruko

Bisnis properti ruko kini menjadi pilihan menarik, karena properti ini bukan hanya untuk tempat tinggal tetapi juga usaha. Seperti diketahui sekarang makin banyak pengusaha mandiri.

Mereka memulai aneka bisnis seperti toko pakaian, kafe, dan restoran. Inilah yang membuka peluang besar untuk bisnis sewa-menyewa ruko.

Tambah lagi, bisnis online berkembang pesat. Hal ini mendorong para business owner untuk membuka toko fisik, sehingga mereka perlu menyewa ruko.

Bicara soal ruko, ada beberapa pertanyaan yang sering ditanyakan oleh netizen terkait bisnis properti ini, di antaranya sebagai berikut.

  • Bagaimana cara memulai bisnis properti?
  • Berapa modal untuk memulai bisnis properti?
  • Bisnis properti itu seperti apa?
  • Bisnis real estate itu seperti apa?

Keempat pertanyaan di atas akan kami rangkum jawabannya dalam uraian cara bisnis properti ruko ini. Mari kita simak agar tak salah memilih aset investasi.

Cara Bisnis Properti Ruko

Pilih Ruko yang Potensial

Pilih Ruko yang Potensial

Memulai bisnis sewa-menyewa ruko membutuhkan persiapan matang. Salah satu ancang-ancang yang dapat Anda lakukan yaitu memilih ruko yang tepat.

Pilih properti yang berpotensi memberikan keuntungan besar dari segi lokasi, akses, fasilitas dan spesifikasi bangunannya. Berikut kriteria penting yang perlu dipertimbangkan.

Lokasi Strategis

  • Pilihlah ruko di kawasan yang potensial dan ramai, seperti area komersial, pusat bisnis, atau dekat fasilitas publik.
  • Pertimbangkan aksesibilitas yang mudah, dekat dengan jalan utama, dan memiliki akses transportasi publik yang memadai.
  • Cari tahu tentang rencana pembangunan infrastruktur di sekitar lokasi ruko, seperti jalan tol atau stasiun kereta, yang dapat meningkatkan nilai investasi.

Kemudahan Akses

  • Pastikan ruko memiliki akses yang mudah bagi kendaraan dan pejalan kaki.
  • Pertimbangkan ketersediaan area parkir yang memadai untuk menampung kendaraan pengunjung.
  • Jalan di depan ruko sebaiknya tidak terlalu sempit dan mudah dilalui.

Spesifikasi Bangunan

  • Pilihlah ruko dengan luas yang sesuai dengan jenis usaha yang Anda targetkan.
  • Pertimbangkan ruko dengan dua lantai untuk memberikan fleksibilitas bagi penyewa.
  • Desain dan tata ruang ruko yang menarik dapat menarik minat calon penyewa.

Contoh Ruko Potensial

Boutique Soho at Latinos Business District

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Boutique Soho at Latinos Business District dikelilingi oleh perumahan yang begitu asri. Dibangun dengan pendekatan green concept, tersedia ruang terbuka hijau di dalam area.

Hal itu akan membuat pengunjung nyaman dan betah berlama-lama di toko Anda. Lokasi ruko ini hanya dua menit dari Pintu Tol Kunciran, dan selangkah ke Sekolah Santa Ursula.

Taman Tekno X

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Taman Tekno X BSD City menawarkan bangunan multifungsi. Dapat dijadikan office, warehouse, workshop atau showroom dalam satu unit.

Lokasinya berada di kawasan Taman Tekno BSD City yang merupakan pionir kompleks pergudangan dengan sistem cluster yang rapi dan tertata dengan baik.

New Palladium Grand City Balikpapan

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New Palladium Grand City Balikpapan adalah kawasan bisnis di jalan utama Grand City Balikpapan. Jalan ini menghubungkan dua jalan protokol MT Haryono dan Soekarno Hatta.

Ruko di sini hadir dengan tingkat keramaian yang tinggi. Pada saat sore hari serta akhir pekan, menjadi titik pusat bagi warga Balikpapan yang ingin berolahraga.

Delrey Business Town

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Delrey Business Town hadir dengan konsep biztown. Pemilik atau penyewa mendapatkan kesempatan yang maksimal untuk mengembangkan usaha food and beverage dan ritel.

Lokasi ruko sangat dekat pusat keramaian seperti sekolah, pintu tol, rumah sakit, stasiun dan masih banyak lagi. Berikut informasi lengkap tentang Delrey Business Town.

Tentukan Harga Sewa yang Sesuai

Tentukan Harga Sewa yang Sesuai

Setelah menemukan ruko yang potensial, langkah selanjutnya adalah menentukan harga sewa yang sesuai. Harga yang pas akan membantu Anda menarik penyewa.

Berikut beberapa faktor penting yang perlu dipertimbangkan dalam menentukan harga sewa ruko agar keuntungan investasi semakin maksimal.

Kualitas Ruko

  • Pertimbangkan kondisi bangunan ruko, apakah baru, terawat dengan baik, atau membutuhkan renovasi. Ruko yang baru dan terawat dengan baik umumnya memiliki harga sewa lebih tinggi.
  • Ruko dengan luas yang lebih besar dan tata ruang yang fleksibel akan lebih diminati dan memiliki harga sewa lebih tinggi.
  • Fasilitas yang lengkap dan modern, seperti air conditioner, kamera pengintai dan internet, dapat meningkatkan nilai ruko dan memungkinkan Anda untuk memasang harga sewa yang lebih tinggi.

Lokasi

  • Harga sewa ruko di kawasan bisnis yang berkembang pesat pasti dibanderol angka lebih tinggi dibandingkan ruko di kawasan yang kurang strategis.
  • Kemudahan akses, seperti dekat dengan jalan utama, transportasi publik, dan fasilitas publik juga meningkatkan nilai ruko. Ini pun memungkinkan Anda untuk memasang harga sewa yang lebih tinggi.
  • Jangan lupa pertimbangkan potensi bisnis di lokasi ruko. Ruko di area dengan banyak permintaan untuk jenis usaha tertentu dapat memiliki harga sewa yang lebih tinggi.

Lakukan Promosi

Lakukan Promosi

Di era digital ini, promosi online menjadi kunci untuk menjangkau calon penyewa yang lebih luas dan meningkatkan peluang kesuksesan bisnis ruko.

Berikut beberapa strategi online yang dapat Anda terapkan.

Promosi via Media Sosial

  • Buat akun media sosial khusus untuk ruko Anda, seperti Facebook, Instagram, dan X.
  • Gunakan platform tersebut untuk mempromosikan ruko Anda dengan foto-foto menarik, video, dan deskripsi yang lengkap.
  • Manfaatkan fitur iklan berbayar di media sosial untuk menargetkan audiens yang tepat.
  • Berinteraksi dengan calon penyewa dan menjawab pertanyaan mereka dengan cepat dan ramah.

Manfaatkan Situs Jual Beli Properti

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  • Daftarkan ruko Anda di situs jual-beli properti terpercaya, seperti Rumah123.
  • Pastikan profil ruko Anda lengkap dan informatif, dengan foto-foto berkualitas tinggi, deskripsi yang jelas, dan informasi kontak yang mudah diakses.
  • Gunakan fitur-fitur premium di situs tersebut untuk meningkatkan visibilitas ruko Anda.

Selain itu, jangan lupakan strategi offline misalnya dengan cara memasang spanduk dan banner di lokasi yang strategis. Lalu, sebarkan brosur dan pamflet di area sekitar ruko.

Libatkan Notaris

libatkan notaris

Bisnis ruko melibatkan uang dalam jumlah besar. Jadi menarik notaris terpercaya merupakan langkah penting untuk memastikan keamanan dan legalitas dalam setiap transaksi.

Keuntungan bisnis ruko dengan pendampingan notaris yaitu sebagai berikut.

  • Notaris akan membantu Anda membuat perjanjian sewa yang sah dan sesuai dengan hukum yang berlaku. Perjanjian ini akan melindungi hak dan kewajiban kedua belah pihak, baik penyewa maupun pemilik ruko.
  • Ada pemeriksaan ketat terhadap identitas dan legalitas ruko untuk memastikan keabsahan transaksi. Hal ini dapat membantu mencegah Anda dari menjadi korban penipuan.
  • Notaris akan membantu menyelesaikan perselisihan yang mungkin timbul antara penyewa dan pemilik ruko dengan cara yang profesional dan legal.
  • Notaris akan mengurus semua dokumen dan proses legalitas yang diperlukan, sehingga Anda tidak perlu repot mengurusnya sendiri.

Begitulah cara bisnis ruko, efektif dan menguntungkan! Semoga artikel ini bermanfaat!

Ada pertanyaan? Ngobrol tentang bisnis ruko di forum properti Teras123.