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Lokasi Strategis untuk Usaha di Surabaya dan Pilihan Rukonya
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Terakhir diperbarui 27 Agustus 2025 · 4 min read · by Miyanti Rahman

Lokasi Strategis untuk Usaha di Surabaya

Siapa tidak ingin mandiri secara finansial dengan cara berwirausaha? Hal ini dicita-citakan oleh banyak orang.

Jika Anda berjiwa entrepreneur dan ingin mewujudkan cita-cita tersebut, maka harus mencari lokasi wirausaha yang tepat.

Kali ini rumah123.com akan mengulas beberapa lokasi strategis untuk usaha di Surabaya beserta rekomendasi rumah tokonya.

Lantas, mengapa harus Surabaya? Mari simak terlebih dahulu mengapa ibu kota Provinsi Jawa Timur ini prospektif.

Sekilas tentang Surabaya

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Sebagai wilayah tujuan usaha, Surabaya terbilang prospektif lantaran mempunyai beberapa keunggulan di sektor ekonomi.

Ibu kota Provinsi Jawa Timur ini bahkan menjadi salah satu dari empat kota yang dijadikan pusat pertumbuhan Indonesia.

Sedangkan kota lain yang menjadi pusat pertumbuhan negara tersebut, di antaranya Medan, Jakarta dan Makassar.

Perlu Anda ketahui, Surabaya unggul di sektor ekonomi bukan hanya sekarang, tetapi sejak zaman dahulu.

Pada zaman Hindia Belanda, wilayah satu ini pernah menjadi kota terbesar sekaligus menjadi pusat niaga nusantara kala itu.

Ya, sebagai pusat niaga, Surabaya didukung oleh letaknya yang sangat strategis, yaitu di tengah-tengah Indonesia dan di selatan Asia.

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Sehingga, kota yang dijuluki “Kota Pahlawan” ini pun menjadi hub penting perdagangan zaman dahulu hingga zaman sekarang.

Dewasa ini, Surabaya tidak hanya menjadi pusat niaga bagi wilayah Jawa Timur, tetapi juga turut memfasilitasi kegiatan niaga wilayah lain.

Sebut saja kegiatan niaga Provinsi Jawa Tengah, Pulau Kalimantan, dan kawasan-kawasan lainnya Indonesia Timur.

Kira-kira itulah jawaban mengapa Anda layak menjadikan Surabaya sebagai wilayah tujuan usaha. Bagaimana, prospektif bukan?

Seperti yang sudah dijanjikan, mari kita mengulas beberapa lokasi strategis untuk usaha di Surabaya beserta rekomendasi ruko di sana.

Pilihan Lokasi dan Ruko untuk Usaha di Surabaya

Betul, banyak pilihan ruko dijual di Surabaya yang layak Anda pertimbangkan sebagai tempat merintis dan mengembangkan usaha.

Namun sebaiknya, pilih ruko di lokasi paling strategis supaya usaha Anda maju dan berkembang pesat.

Nah pertanyaannya, dimana saja lokasi strategis untuk usaha di Surabaya? Jawabannya, simak dalam penjabaran di bawah ini.

Rungkut

Lokasi strategis untuk usaha di Surabaya yang pertama adalah Rungkut yang terdiri dari enam kelurahan.

Keenam kelurahan tersebut antara lain Kedungbaruk, Wonorejo, Medokan Ayu, Rungkut Kidul, Kali Rungkut, dan Penjaringansari.

Wilayah ini terbilang lokasi strategis untuk usaha di Surabaya, lantaran terdapat kawasan industri besar yaitu Surabaya Industrial Estate Rungkut.

Kawasan industri tersebut tentu mendatangkan banyak orang ke Rungkut, sehingga suasana kecamatan ini pun begitu hidup.

Mengingat potensinya sebagai wilayah tujuan usaha, banyak investor mengembangkan properti komersial di Rungkut.

Salah satunya Royal Star Paragon Regency yang mempersembahkan 30 unit ruko dalam kawasan perumahan Springville Residence.

Kawasan perumahan di timur Surabaya ini menawarkan ruko di lokasi yang sangat strategis, karena sangat dekat pusat keramaian.

Letak ruko dalam Springville Residence hanya sekitar 5.2 km dari pusat perbelanjaan Plaza Marina, serta Rumah Sakit (RS) Premier Surabaya.

Ditambah lagi, Springville Residence dikelilingi oleh perumahan yang sudah dihuni oleh banyak kepala keluarga.

Sehingga, Anda pun bisa menjadikan pengunjung pusat keramaian dan/atau penghuni perumahan sebagai target bisnis.

Karang Pilang

Lokasi strategis untuk usaha di Surabaya berikutnya adalah Karang Pilang yang terdiri dari empat kelurahan.

Wilayah satu ini berada di Surabaya bagian selatan yang sama strategisnya dengan wilayah lain.

Pasalnya, bagian selatan wilayah ini berbatasan langsung dengan Sidoarjo, wilayah penyangga yang sudah maju.

Dan seperti yang diketahui bahwa Sidoarjo adalah “rumah” bagi Bandar Udara Internasional Juanda.

Sehingga, jarak dari Karang Pilang menuju bandara tersebut atau sebaliknya tidak begitu jauh.

Selain itu, wilayah Surabaya yang satu ini pun mempunyai sejumlah tempat wisata menarik yang sering dikunjungi masyarakat.

Hal tersebut tentu saja menawarkan peluang cerah bagi yang ingin merintis dan mengembangkan bisnisnya di sekitar Karang Pilang.

Tegalsari

Rekomendasi lokasi berikutnya adalah Tegalsari, sebuah kecamatan di Surabaya yang memiliki lima kecamatan.

Nah, Tegalsari sendiri berada di wilayah Surabaya pusat yang berkembang pesat sejak tiga dekade lalu.

Wilayah ini berkembang sebagai area bisnis dan perdagangan, lalu di sini pun banyak kawasan hotel, perkantoran, dan hunian yang menarik.

Untuk mencari tempat usaha yang pas di Tegalsari, Anda bisa menjelajahi halaman ruko dijual di Surabaya rumah123.com.

Di halaman tersebut, Anda bisa mencari informasi sekaligus booking ruko dijual di seluruh penjuru ibu kota Provinsi Jawa Timur.

Atau Anda juga bisa mempertimbangkan pilihan ruko multiguna dari Sinarmas Land yang berlokasi strategis, terletak di pusat Kota Surabaya yaitu Atmost Business Loft.

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Baca juga:

Mau Buka Bisnis? Ini Tips Memilih Ruko agar Usaha Sukses Besar

Itu dia rekomendasi beberapa lokasi strategis untuk usaha di Surabaya beserta rekomendasi rumah tokonya.

Semoga informasi ini bermanfaat untuk Anda yang ingin memulai usaha mandiri.

Sumber foto: Unsplash

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Simulasi KPR

Hitung pembiayaan kredit rumah dengan bunga KPR terbaik di Rumah123

Rp
%
Rp
Angsuran/bulan mulai dari
Tahun ke-1
Bunga 4.5%
Rp. 1.333.998
Tahun ke-2 dan seterusnya
Estimasi Bunga 12%
Rp. 2.488.539

Simulasi KPR Syariah

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Rp
%
Rp
Angsuran/bulan mulai dari
Tahun ke 1 dan seterusnya
Margin 0%
Rp. 0

Bunga KPR Terbaru

Beli properti impian dengan memilih produk KPR terbaik di Rumah123

Bank CIMB Niaga
Bank CIMB Niaga
Suku bunga mulai dari4.5%
Tenor Max.25 Tahun
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Tenor Max.30 Tahun
Bank BTN
Bank BTN
Suku bunga mulai dari3.75%
Tenor Max.30 Tahun