Ringkasan Artikel:
- Cara bisnis properti ruko dapat dilakukan dengan memilih lokasi dan bangunan yang potensial, menentukan harga sewa, serta mencari target penyewa yang sesuai.
- Keuntungan bisnis ruko dapat diperoleh dari pendapatan sewa dan potensi kenaikan nilai aset dalam jangka panjang.
- Agar bisnis ruko lebih optimal, perhatikan legalitas, hitung seluruh biaya, lakukan promosi, dan gunakan bantuan notaris dalam proses transaksi.
Cara bisnis properti ruko dapat dilakukan dengan membeli ruko di lokasi strategis, menentukan harga sewa, hingga menyewakannya kepada pelaku usaha.
Bisnis ruko menjadi pilihan menarik bagi investor karena dapat menghasilkan pendapatan dari sewa sekaligus memiliki potensi kenaikan nilai aset.
Peluang tersebut semakin terbuka seiring bertambahnya pelaku usaha mandiri yang menjalankan bisnis seperti toko pakaian, kafe, restoran, hingga berbagai jenis jasa.
Kondisi ini menciptakan permintaan terhadap ruko sebagai tempat usaha.
Selain itu, perkembangan bisnis online juga mendorong kebutuhan terhadap ruang fisik.
Pemilik bisnis dapat membutuhkan ruko untuk showroom, toko, kantor, tempat menerima pelanggan, maupun gudang.
Karena itu, penting bagi Anda memahami cara bisnis properti ruko agar menguntungkan.
Bagaimana Cara Bisnis Properti Ruko?
1. Pilih Ruko yang Potensial
Memulai bisnis sewa-menyewa ruko membutuhkan persiapan matang.
Salah satu ancang-ancang yang dapat Anda lakukan adalah memilih ruko yang tepat.
Pilih properti yang berpotensi memberikan keuntungan besar dari segi lokasi, akses, fasilitas dan spesifikasi bangunannya.
Berikut kriteria penting yang perlu dipertimbangkan.
Lokasi Strategis
- Pilihlah ruko di kawasan yang potensial dan ramai, seperti area komersial, pusat bisnis, atau dekat fasilitas publik.
- Pertimbangkan aksesibilitas yang mudah, dekat dengan jalan utama, dan memiliki akses transportasi publik yang memadai.
- Cari tahu tentang rencana pembangunan infrastruktur di sekitar lokasi ruko, seperti jalan tol atau stasiun kereta, yang dapat meningkatkan nilai investasi.
Kemudahan Akses
- Pastikan ruko memiliki akses yang mudah bagi kendaraan dan pejalan kaki.
- Pertimbangkan ketersediaan area parkir yang memadai untuk menampung kendaraan pengunjung.
- Jalan di depan ruko sebaiknya tidak terlalu sempit dan mudah dilalui.
Spesifikasi Bangunan
- Pilihlah ruko dengan luas yang sesuai dengan jenis usaha yang Anda targetkan.
- Pertimbangkan ruko dengan dua lantai untuk memberikan fleksibilitas bagi penyewa.
- Desain dan tata ruang ruko yang menarik dapat menarik minat calon penyewa.
Contoh Ruko Potensial
1. Wander Alley Walk
Salah satu contoh ruko potensial untuk ruko adalah Wander Alley Walk.
Wander Alley Walk menawarkan lokasi strategis, akses mudah, dan desain modern.
Hadir sebagai klaster komersial terbaru di kawasan TOD Intermoda BSD City, Wander Alley Walk menawarkan konsep open space lifestyle hub dengan area walkable yang mendukung aktivitas bisnis.
Lokasinya terhubung langsung melalui skybridge menuju Stasiun Cisauk yang berjarak sekitar 100 meter dan Terminal Intermoda BSD sehingga berpotensi menjangkau captive market pengguna KRL dan bus.
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Dari sisi bangunan, ruko ini mengusung desain modern dengan high ceiling, jalur pedestrian, ruang terbuka hijau, plaza, dan courtyard.
Ruko tersebut cocok untuk berbagai usaha, seperti F&B, beauty clinic, boutique, bakery, office, hingga lifestyle retail.
Dengan keunggulan lokasi, konektivitas, dan desain bangunan, Wander Alley Walk menawarkan peluang menarik bagi pelaku usaha maupun investor di BSD City.
2. Boutique Soho at Latinos Business District
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Contoh lainnya adalah Boutique Soho at Latinos Business District.
Bangunannya dirancang dengan konsep SOHO (Small Office Home Office).
Dengan konsep SOHO, Anda bisa menggunakannya untuk bisnis dan tempat tinggal dalam satu bangunan.
Konsep tersebut sangat cocok untuk pebisnis, freelancer, hingga entrepreneur muda.
Boutique Soho at Latinos Business District berada di kawasan bisnis BSD City dan dikelilingi berbagai fasilitas publik sehingga memiliki potensi pasar yang sangat besar.
Dibangun dengan pendekatan green concept, tersedia ruang terbuka hijau di kawasan ruko.
3. Taman Tekno X
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Taman Tekno X BSD City menawarkan bangunan multifungsi.
Ruko di BSD ini dapat dijadikan office, warehouse, workshop atau showroom dalam satu unit.
Dengan membeli unit tersebut, Anda dapat memanfaatkannya untuk berbagai keperluan.
Taman Tekno X cocok bagi Anda yang mencari lokasi usaha di BSD dengan potensi berkembang tinggi.
Lokasinya berada di kawasan Taman Tekno BSD City yang merupakan pionir kompleks pergudangan sekaligus dekat dengan jalan tol dan bersebelahan dengan berbagai perusahaan multinasional.
4. New Palladium Grand City Balikpapan
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New Palladium Grand City Balikpapan merupakan kawasan bisnis yang berada di jalan utama Grand City Balikpapan.
Lokasinya strategis karena jalan tersebut menghubungkan dua jalan protokol, yakni Jalan MT Haryono dan Jalan Soekarno-Hatta.
Ruko di kawasan ini juga memiliki tingkat keramaian yang tinggi, terutama pada sore hari dan akhir pekan saat menjadi salah satu titik aktivitas warga Balikpapan untuk berolahraga.
Kondisi tersebut memberikan potensi traffic yang baik bagi berbagai jenis usaha yang membutuhkan visibilitas dan akses mudah.
5. West Lakeside
Contoh ruko potensial lainnya adalah West Lakeside, sebuah lakeside commercial destination di West BSD yang berada di kawasan West Village Business District, BSD City.
Lokasinya strategis karena berada di jantung kawasan bisnis tersebut dan dirancang sebagai landmark baru West BSD dengan perpaduan aktivitas bisnis dan gaya hidup serta panorama danau sebagai daya tarik utama.
Dari sisi bangunan, West Lakeside mengusung konsep multi facade untuk memberikan visibilitas maksimal, dilengkapi double access dan balkon pribadi dengan pemandangan danau pada unit tertentu.
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Kawasan ini juga dikelilingi berbagai fasilitas, mulai dari perumahan, sekolah, perkantoran, hotel, rumah sakit, hingga akses gerbang tol, sehingga memiliki potensi pasar yang luas.
Dengan keunggulan tersebut, West Lakeside cocok untuk pelaku usaha F&B, ritel, maupun jasa yang membutuhkan lokasi strategis dengan lingkungan komersial yang terus berkembang.
6. Delrey Business Townhouse
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Delrey Business Townhouse hadir dengan konsep biztown.
Konsep ini memungkinkan Anda menjalankan bisnis sekaligus memenuhi kebutuhan sehari-hari dalam satu tempat secara lebih praktis.
Berbeda dari ruko konvensional, ruko potensial ini berdesain lebih modern, estetik, dan premium sehingga terkesan profesional sekaligus stylish.
Lokasi ruko sangat dekat pusat keramaian, seperti sekolah, pintu tol, rumah sakit, stasiun dan masih banyak lagi.
2. Tentukan Harga Sewa yang Sesuai
Setelah menemukan ruko yang potensial, langkah selanjutnya adalah menentukan harga sewa yang sesuai.
Harga yang pas akan membantu Anda menarik penyewa.
Berikut beberapa faktor penting yang perlu dipertimbangkan dalam menentukan harga sewa ruko agar keuntungan investasi semakin maksimal.
Kualitas Ruko
- Pertimbangkan kondisi bangunan ruko, apakah baru, terawat dengan baik, atau membutuhkan renovasi. Ruko yang baru dan terawat dengan baik umumnya memiliki harga sewa lebih tinggi.
- Ruko dengan luas yang lebih besar dan tata ruang yang fleksibel akan lebih diminati dan memiliki harga sewa lebih tinggi.
- Fasilitas yang lengkap dan modern, seperti air conditioner, kamera pengintai dan internet, dapat meningkatkan nilai ruko dan memungkinkan Anda untuk memasang harga sewa yang lebih tinggi.
Lokasi
- Harga sewa ruko di kawasan bisnis yang berkembang pesat pasti dibanderol angka lebih tinggi dibandingkan ruko di kawasan yang kurang strategis.
- Kemudahan akses, seperti dekat dengan jalan utama, transportasi publik, dan fasilitas publik juga meningkatkan nilai ruko. Ini pun memungkinkan Anda untuk memasang harga sewa yang lebih tinggi.
- Jangan lupa pertimbangkan potensi bisnis di lokasi ruko. Ruko di area dengan banyak permintaan untuk jenis usaha tertentu dapat memiliki harga sewa yang lebih tinggi.
Baca juga:
Rekomendasi Ruko di BSD City dengan Lokasi Premium dan Traffic Tinggi
3. Tentukan Target Bisnis
Tentukan jenis usaha yang berpotensi berkembang di kawasan tersebut.
Misalnya, ruko di dekat perumahan dapat menyasar bisnis F&B, minimarket, laundry, klinik, atau kebutuhan harian.
Sementara itu, ruko di kawasan bisnis dapat dimanfaatkan sebagai kantor, showroom, restoran, atau tempat usaha jasa.
4. Hitung Potensi Keuntungan
Jangan hanya melihat harga beli ruko.
Hitung juga potensi pendapatan sewa, biaya perawatan, pajak, biaya pengelolaan, dan biaya lainnya.
Jika ingin menyewakan ruko, bandingkan harga sewa dengan harga beli untuk mengetahui potensi imbal hasil investasi.
Nah, perhitungan ini membantu menentukan apakah ruko layak dibeli sebagai aset investasi.
5. Perhatikan Legalitas
Sebelum membeli, periksa sertifikat, status kepemilikan, perizinan, serta dokumen lain yang berkaitan dengan ruko.
Pastikan pula penggunaan bangunan sesuai dengan peruntukan kawasan.
Legalitas yang jelas dapat membantu menghindari masalah ketika ruko digunakan, disewakan, atau dijual kembali.
Baca juga:
Cara Menghitung Harga Sewa Ruko yang Tepat agar Cepat Laku
Di era digital ini, promosi online menjadi kunci untuk menjangkau calon penyewa yang lebih luas dan meningkatkan peluang kesuksesan bisnis ruko.
Berikut beberapa strategi online yang dapat Anda terapkan.
Promosi via Media Sosial
- Buat akun media sosial khusus untuk ruko Anda, seperti Facebook, Instagram, dan X.
- Gunakan platform tersebut untuk mempromosikan ruko Anda dengan foto-foto menarik, video, dan deskripsi yang lengkap.
- Manfaatkan fitur iklan berbayar di media sosial untuk menargetkan audiens yang tepat.
- Berinteraksi dengan calon penyewa dan menjawab pertanyaan mereka dengan cepat dan ramah.
Manfaatkan Situs Jual Beli Properti
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- Daftarkan ruko Anda di situs jual beli properti tepercaya, seperti Rumah123.
- Pastikan profil ruko Anda lengkap dan informatif, dengan foto-foto berkualitas tinggi, deskripsi yang jelas, dan informasi kontak yang mudah diakses.
- Gunakan fitur-fitur premium di situs tersebut untuk meningkatkan visibilitas ruko Anda.
Selain itu, jangan lupakan strategi offline misalnya dengan cara memasang spanduk dan banner di lokasi yang strategis. Lalu, sebarkan brosur dan pamflet di area sekitar ruko.
7. Libatkan Notaris
Bisnis ruko melibatkan uang dalam jumlah besar.
Jadi, melibatkan notaris merupakan langkah penting untuk memastikan keamanan dan legalitas dalam setiap transaksi.
Keuntungan bisnis ruko dengan pendampingan notaris yaitu sebagai berikut.
- Notaris akan membantu Anda membuat perjanjian sewa yang sah dan sesuai dengan hukum yang berlaku. Perjanjian ini akan melindungi hak dan kewajiban kedua belah pihak, baik penyewa maupun pemilik ruko.
- Ada pemeriksaan ketat terhadap identitas dan legalitas ruko untuk memastikan keabsahan transaksi. Hal ini dapat membantu mencegah Anda dari menjadi korban penipuan.
- Notaris akan membantu menyelesaikan perselisihan yang mungkin timbul antara penyewa dan pemilik ruko dengan cara yang profesional dan legal.
- Notaris akan mengurus semua dokumen dan proses legalitas yang diperlukan, sehingga Anda tidak perlu repot mengurusnya sendiri.
| No | Cara Bisnis Properti Ruko | Keterangan |
|---|
| 1 | Pilih ruko yang potensial | Perhatikan lokasi; akses; fasilitas; dan spesifikasi bangunan |
| 2 | Tentukan harga sewa | Sesuaikan dengan kondisi ruko; fasilitas; lokasi; dan potensi bisnis |
| 3 | Tentukan target bisnis | Sesuaikan jenis usaha dengan karakteristik kawasan |
| 4 | Hitung potensi keuntungan | Perhitungkan pendapatan sewa; harga beli; pajak; perawatan; dan biaya lainnya |
| 5 | Perhatikan legalitas | Pastikan sertifikat kepemilikan; perizinan; dan peruntukan bangunan jelas |
| 6 | Lakukan promosi | Manfaatkan media sosial; situs properti; serta promosi offline |
| 7 | Libatkan notaris | Pastikan perjanjian sewa dan proses transaksi memiliki dasar hukum yang jelas |
***
Begitulah cara bisnis ruko yang efektif dan menguntungkan.
Semoga artikel ini bermanfaat!
Ada pertanyaan? Ngobrol tentang bisnis ruko di forum properti Teras123.
FAQ
Bagaimana cara bisnis properti ruko?
Cara bisnis properti ruko dapat dilakukan dengan membeli ruko yang potensial, menyewakannya kepada pelaku usaha, dan mendapatkan keuntungan dari pendapatan sewa serta potensi kenaikan nilai aset.
Apa yang harus diperhatikan saat membeli ruko untuk investasi?
Perhatikan lokasi, akses, fasilitas, spesifikasi bangunan, harga, potensi pasar, dan legalitas ruko sebelum membeli.
Bagaimana menentukan harga sewa ruko?
Harga sewa dapat ditentukan dengan mempertimbangkan kondisi dan luas bangunan, fasilitas, lokasi, akses, serta potensi bisnis di kawasan tersebut.
Apakah bisnis ruko menguntungkan?
Bisnis ruko dapat memberikan keuntungan melalui pendapatan sewa dan potensi kenaikan nilai aset. Namun, perhitungkan harga beli, biaya perawatan, pajak, pengelolaan, dan biaya lainnya sebelum berinvestasi.
Mengapa legalitas penting dalam bisnis ruko?
Legalitas penting untuk memastikan kepemilikan dan penggunaan ruko jelas serta mengurangi risiko masalah ketika ruko digunakan, disewakan, atau dijual kembali.
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