Ringkasan Artikel:
- Bisnis properti tidak selalu membutuhkan modal besar karena ada beberapa model usaha yang dapat dijalankan oleh anak muda dengan biaya awal yang relatif terjangkau.
- Menjadi agen properti, melakukan property flipping, menyewakan properti, hingga membuka jasa property management merupakan beberapa pilihan yang bisa disesuaikan dengan modal, kemampuan, dan pengalaman masing-masing.
- Sebelum memulai, penting untuk memahami cara kerja setiap model bisnis, potensi keuntungannya, serta risiko yang mungkin dihadapi agar dapat berkembang secara berkelanjutan.
Industri properti kerap dikaitkan dengan pelaku bisnis senior karena terkesan rumit dan membutuhkan modal besar.
Padahal, sejatinya bisnis properti juga bisa dilakoni anak muda.
Ada beberapa model bisnis properti untuk anak muda yang minim modal dan bisa dilakukan secara sampingan.
Bisnis properti apa saja yang dimaksud? Teruskan baca artikel ini untuk mengetahui penjelasannya.
1. Menjadi Agen Properti
Agen properti bisa menjadi profesi yang dapat kamu coba jika enggan mengeluarkan modal.
Kamu dapat bergabung dengan kantor agen properti agar lebih mudah mendapatkan klien.
Atau, bisa juga menjadi agen properti independen yang tak tergabung dengan kantor agen properti.
Nah, sebagai agen properti, tugasmu adalah membantu memasarkan properti serta membantu klien menemukan properti impian.
Modal yang dibutuhkan tentu saja pengetahuan soal properti serta kemampuan komunikasi yang baik untuk menarik hati klien.
Selain itu, seorang agen properti juga perlu memahami proses transaksi, legalitas dasar properti, hingga strategi pemasaran digital.
Ya, strategi digital marketing menjadi penting. Pasalnya, saat ini banyak calon pembeli mendapatkan informasi seputar properti melalui media sosial dan marketplace properti.
Jangan lupa, komisi agen properti juga terbilang besar jika kamu berhasil memasarkan hunian.
Komisi agen properti untuk transaksi jual-beli properti umumnya berada di kisaran 2%–5% dari nilai transaksi.
Ketentuan ini juga mengacu pada Permendag No. 51/M-DAG/PER/7/2017 tentang Perusahaan Perantara Perdagangan Properti.
Tertarik? Kamu memanfaatkan situs properti Rumah123 agar pemasarannya lebih efektif.
2. Membuka Jasa Property Management
Bisnis yang satu ini juga tidak mengharuskan kamu memiliki modal besar.
Pasalnya, tugas kamu adalah mengelola properti dari pemilik untuk disewakan kepada penyewa.
Jadi, untuk bisa menjalankan bisnis ini, kamu perlu memiliki relasi yang kuat, kecakapan yang baik dalam bidang properti, serta memiliki kemampuan dalam bidang sales dan marketing
Kamu mesti membuat pemilik percaya dan menyerahkan propertinya untuk dikelola.
Layanan property management biasanya mencakup pemasaran properti, mencari penyewa, mengelola pembayaran sewa, melakukan inspeksi rutin, hingga membantu mengatur perawatan bangunan.
Sebagai imbalannya, pengelola properti umumnya memperoleh biaya pengelolaan atau persentase tertentu dari pendapatan sewa yang diterima pemilik.
Peluang bisnis ini semakin besar seiring meningkatnya jumlah investor yang memiliki properti di kota lain dan membutuhkan pihak profesional untuk mengelolanya.
Karena itu, bisnis property management sangat mengandalkan reputasi, kemampuan pelayanan, dan kepercayaan dari pemilik maupun penyewa properti.
Selain itu, pihak penyewa juga harus dibuat nyaman saat menyewa properti yang kamu kelola. Kamu harus membuat propertinya tetap dalam keadaan terawat.
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Jika ingin belajar, properti yang dikelola oleh property management adalah apartemen seperti The Nove di Nuvasa Bay, Batam.
Apartemen bernuansa resort ini berada di lingkungan yang dikelilingi oleh laut dengan garis pantai sepanjang 1.2 km, lapangan golf terbesar di Batam yang memiliki 27 hole, danau, dan hutan bakau.
Lokasinya juga hanya 30 menit saja dari Singapura.
3. Jual-Beli Rumah Bekas (Property Flipping)
Bisnis properti untuk anak muda berikutnya bisa dilakukan adalah dengan menjadi flipper properti.
Apa itu flipping properti? Sederhananya, ini adalah aktivitas membeli properti yang memerlukan perbaikan, lalu merenovasinya, dan menjualnya kembali dengan harga lebih tinggi.
Seorang flipper properti harus jeli, melihat mana rumah yang kondisinya kurang baik yang harganya di bawah pasaran.
Setelah diperbaiki, rumah tersebut akan bisa laku dijual di harga jauh lebih tinggi.
Nah, supaya bisnis ini berjalan optimal, fokuslah pada properti yang memiliki potensi peningkatan nilai setelah direnovasi.
Misalnya rumah dengan lokasi strategis tetapi kondisi bangunannya kurang terawat.
Setelah bangunannya dibuat jadi lebih bagus, estetik, dan berkualitas, kamu bisa menjualnya di harga menarik.
Namun, sebelum membeli properti, pastikan kamu sudah menghitung terlebih dahulu seluruh biaya yang akan dikeluarkan, mulai dari harga pembelian, biaya renovasi, pajak, hingga biaya pemasaran.
Dengan begitu, kamu dapat memperkirakan potensi keuntungan secara lebih akurat.
Model bisnis ini dapat menjadi langkah lanjutan bagi anak muda yang sudah memiliki pengalaman dan pemahaman mengenai pasar properti.
Lantas, bagaimana cara menekan modal dari bisnis ini?
Kamu bisa bekerja sama dengan seorang investor yang mau mendanai aktivitasmu. Atau, bisa juga dengan melakukan flipping pada properti milik orang lain yang sudah sepakat denganmu.
Selain itu, seorang flipper properti juga harus pandai bernegosiasi agar bisa mendapatkan rumah di harga murah.
Lalu saat proses renovasi, sebaiknya dilakukan seminimal mungkin dan memperbaiki aspek-aspek esensial saja yang akan membuat propertinya terlihat seperti baru.
Jika rumahnya sudah siap dipasarkan, kamu bisa menjual rumah secara langsung di Rumah123!
4. Menyewakan Properti
Bisnis properti ini bisa dilakoni oleh anak muda yang memiliki properti warisan di lokasi strategis.
Kamu dapat menyewakan rumah kontrakan, apartemen, kos-kosan, atau kamar kosong yang ada di rumah.
Keuntungan utama dari bisnis ini adalah potensi memperoleh pendapatan secara rutin selama properti memiliki penyewa.
Karena itu, pemilihan lokasi menjadi faktor yang sangat penting.
Properti yang berada dekat kawasan perkantoran, kampus, pusat bisnis, atau destinasi wisata umumnya memiliki peluang lebih besar untuk mendapatkan tingkat hunian yang tinggi.
Selain mencari penyewa, pemilik properti juga perlu memperhatikan perawatan bangunan, keamanan, serta kenyamanan penghuni agar aset tetap memiliki nilai dan diminati pasar.
Yuk, ngobrolin bisnis properti di Teras123! Ruang untuk kamu ngobrolin properti.
Pertanyaan Umum
Apakah anak muda bisa memulai bisnis properti tanpa modal besar?
Bisa. Beberapa model bisnis properti seperti menjadi agen properti atau membuka jasa property management dapat dimulai tanpa harus membeli aset properti terlebih dahulu.
Bisnis properti apa yang paling cocok untuk pemula?
Menjadi agen properti sering dianggap sebagai salah satu pilihan yang paling ramah pemula karena modal awalnya relatif kecil dan lebih mengandalkan kemampuan komunikasi, pemasaran, serta jaringan.
Apa yang dimaksud dengan property flipping?
Property flipping adalah aktivitas membeli properti yang harganya relatif murah, melakukan renovasi atau perbaikan, lalu menjualnya kembali dengan harga yang lebih tinggi untuk memperoleh keuntungan.
Bagaimana cara mendapatkan keuntungan dari bisnis sewa properti?
Keuntungan diperoleh dari pembayaran sewa yang dilakukan oleh penyewa secara bulanan, tahunan, atau harian, tergantung jenis properti dan sistem sewa yang diterapkan.
Apa tugas seorang property management?
Property management bertugas mengelola properti milik pemilik aset, mulai dari mencari penyewa, mengelola pembayaran sewa, mengawasi perawatan bangunan, hingga membantu menyelesaikan kebutuhan operasional properti.
Berapa komisi yang bisa diperoleh agen properti?
Komisi agen properti untuk transaksi jual-beli umumnya berkisar antara 2% hingga 5% dari nilai transaksi, tergantung kesepakatan dan jenis layanan yang diberikan.
Apa faktor terpenting dalam bisnis sewa properti?
Lokasi menjadi salah satu faktor terpenting karena sangat memengaruhi tingkat permintaan, potensi penyewa, dan peluang memperoleh pendapatan sewa secara konsisten.
Apakah bisnis properti bisa dijalankan sebagai pekerjaan sampingan?
Ya. Menjadi agen properti, mengelola properti sewaan, atau membuka jasa property management dapat dijalankan secara fleksibel dan sering dijadikan sumber penghasilan tambahan oleh banyak orang.
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