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Investasi Properti: Pengertian, Jenis, Cara & Tipsnya

Terakhir diperbarui 20 Juni 2024 · 12 min read · by Yongky Yulius

investasi properti

Investasi properti bisa menjadi jalan Anda menuju kesuksesan secara finansial.

Pasalnya, keuntungan yang dihasilkan memang menggiurkan, dari jutaan hingga miliaran rupiah.

Namun tentu saja, di balik potensi cuannya yang bombastis itu, tersimpan pula risiko yang tinggi.

Agar tak buntung, Anda mesti mengetahui dulu cara, tips, dan jenis-jenis investasi properti berikut ini.

Apa Itu Investasi Properti?

Investasi properti adalah jenis investasi yang memanfaatkan suatu properti demi meraih untung atau return of investment.

Jadi, investasi properti berkaitan dengan pembelian, kepemilikan, penyewaan, pengelolaan, dan penjualan properti untuk menghasilkan profit.

Jenis keuntungan investasi properti beragam, mulai dari mendapatkan uang sewa secara rutin, mendapatkan untung lewat capital gain karena selisih harga jual lebih tinggi, atau upah dari jasa pengelolaan properti.

Contoh properti yang bisa memberikan Anda kesempatan mendapatkan uang sewa rutin adalah New Alesha.

Propertinya berkonsep rumah kost berdesain Mediterania dengan fasilitas kolam renang dan tempat berjemur.

Lokasinya di BSD City, hanya sekitar 7 menit dari Universitas Prasetiya Mulya, 15 menit dari BINUS School Serpong, dan 23 menit dari Swiss German University The Prominence Tower Campus.

Jadi, Anda bisa membeli unit di New Alesha, kemudian menyewakannya kembali kepada pelajar atau mahasiswa.

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Lebih lengkap lagi, berikut beberapa jenis investasi properti dilihat dari tipe properti dan cara mendapatkan profitnya.

Jenis-jenis Investasi Properti

Membangun Properti Baru

perumahan baru

Foto: nazar_ab from Getty Images Signature via Canva

Jenis investasi properti ini umumnya dilakukan oleh developer, baik dalam skala kecil maupun besar.

Untuk skala kecil, developer properti akan membangun rumah, townhouse, atau cluster.

Sementara dalam skala besar, developer membangun perumahan, township, superblock, atau mixed use development.

Nantinya, developer mendapatkan untung dari selisih antara modal dan harga jual yang lebih tinggi.

Beberapa contoh investasi properti baru yang terkenal memiliki banyak keunggulan adalah Casa Valli dan Grand City Balikpapan.

Jika Anda hendak membangun properti baru, pastikan membangun properti dengan desain yang estetik, fasilitas memadai, dan berada di lokasi strategis.

Seperti misalnya Tanakayu BSD City, rumah modern resort bernuansa alami dengan penggunaan warna cokelat muda khas kayu.

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Lokasi perumahan di BSD City ini dekat ke lokasi sekolah internasional, pusat hiburan, KTown, Cimory Dairyland, dan City Zoo.

Tak heran, Tanakayu BSD City banyak diminati oleh milenial atau keluarga muda, karena kemudahan mengakses fasilitas hiburan tersebut.

Membeli Properti Bekas

rumah bekas

Foto: MattKay from Getty Images via Canva

Jenis investasi properti yang satu ini bisa dilakukan oleh perorangan.

Caranya sederhana, kamu tinggal membeli properti bekas, merenovasinya menjadi seperti baru, lalu menjualnya kembali di harga lebih tinggi.

Selain rumah, kamu bisa memanfaatkan jenis properti lainnya, seperti kos-kosan atau ruko.

Tidak hanya dalam jangka pendek, jenis investasi properti ini juga cocok dilakukan dalam jangka panjang.

Jadi, keuntungan investasi properti yang diperoleh melalui capital gain bisa lebih maksimal.

Agar lebih praktis dan cepat, Anda bisa menelusuri properti bekas melalui Rumah123.

Tinggal duduk manis di rumah, buka ponsel atau laptop, lalu telusuri properti bekas yang pas sebagai aset investasi.

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Menyewakan Properti

Rumah yang bisa disewa

Foto: Andy Dean Photographi via Canva

Properti yang bisa disewakan ada beragam, mulai dari kos-kosan, unit apartemen, rumah tapak, ruko, atau tanah.

Melalui jenis investasi properti ini, kamu bisa mendapatkan uang sewa rutin secara bulanan atau tahunan.

Cara memasarkan properti yang disewakan pun mudah, bisa dari mulut ke mulut atau secara online lewat media sosial dan situs jual-beli properti.

Salah satu contoh properti yang prospektif untuk disewakan adalah Boutique SOHO at Latinos Business District.

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Setiap unit di properti ini dirancang dengan konsep SOHO (small office home office) yang mendukung fleksibilitas sebagai tempat tinggal dan tempat bekerja.

Jadi, unit di Boutique SOHO cocok disewakan untuk solopreneur, pebisnis, freelancer, startup baru berdiri, atau profesional.

Dengan target pasar yang jelas dan spesifik, menyewakan properti SOHO menjadi lebih masuk akal.

Anda berpotensi mendapatkan passive income menggiurkan setiap bulan atau tahunnya.

Investasi Properti Online

investasi properti online

Foto: 1989_s from Getty Images via Canva

Salah satu jenis investasi properti online adalah urun dana atau crowdfunding.

Melalui crowdfunding, kamu bisa ikut dalam skema pendanaan dengan sistem penggalangan dana (raising fund) atau yang biasa kita kenal dengan istilah patungan.

Objek yang didanai ini bisa beragam, salah satunya adalah pembangunan properti.

Misal, ada pebisnis properti yang ingin membangun kos-kosan di daerah tertentu, tapi dia tidak memiliki modal cukup.

Akhirnya, dia membuka penggalangan dana melalui platform crowdfunding secara online.

Nah, Anda bisa ikut mendanai pembangunan properti itu melalui platform yang sama.

Nantinya, Anda akan mendapatkan keuntungan melalui pembagian dividen.

Lantaran terhitung baru, pastikan Anda memilih platform crowdfunding yang sudah terdaftar secara resmi di OJK dan lembaga terkait lainnya.

Tertarik investasi properti? Berikut beberapa tips dan cara yang bisa Anda ikuti.

Tips Investasi Properti

Pahami Risikonya

risiko

Foto: atlasstudio via Canva

Hal pertama yang mesti diketahui dalam investasi properti adalah dengan mengetahui dulu seluk-beluknya.

Bukan hanya jenis properti, Anda juga mesti mengetahui risiko yang bisa terjadi dari investasinya.

Setelah mengetahui risikonya, sesuaikan dengan profil risiko pribadi.

Apakah Anda siap dan bisa menoleransi potensi kerugian yang bisa saja dialami?

Kumpulkan Modal

Modal dalam investasi properti bisa bersumber dari mana saja, seperti kantong pribadi, investor, bank, atau pinjaman dari kolega.

Selain untuk pembelian propertinya, pastikan Anda juga memiliki modal untuk urusan administrasi hingga pemasarannya.

Tentukan Skema untuk Meraih Keuntungannya

Sejak awal, Anda mesti menentukan skema keuntungan investasinya.

Apakah akan didapatkan melalui passive income seperti uang sewa, dari capital gain, atau dari skema lainnya?

Jika skema keuntungannya jelas, strategi investasi yang dirumuskan pun bisa lebih terarah.

Tentukan Pengembang yang Terpercaya

Tentukan Pengembang yang Terpercaya

Foto: Unsplash

Bicara mengenai investasi bidang properti, tentunya tidak akan pernah lepas dari developer atau pengembang.

Peran pengembang dalam berbagai jenis properti, baik itu area residensial atau bentuk properti lain tentu sangat penting.

Pengembang dengan reputasi baik, profesional, dan memiliki jam terbang tinggi akan menghasilkan proyek yang baik.

Dalam hal ini, sangat penting untuk melihat rekam jejak pengembang properti yang masuk ke dalam list Anda.

Cek setiap proyek yang telah mereka kembangkan, apakah setiap proyek tersebut memiliki reputasi baik dan menguntungkan atau tidak.

Tentunya, hal tersebut dapat menjadi pertimbangan, di mana Anda juga wajib mengecek legalitas developer incaran sebelum memulai investasi properti.

Jangan sampai Anda membeli dari developer nakal ketika baru memulai investasi properti.

Jadi, riset pada pengembang bisa menjadi langkah awal yang tepat jika ingin memulai investasi properti.

Salah satu pengembang ternama yang proyek propertinya bisa dijadikan aset investasi adalah Sinar Mas Land. Perusahaan ini sudah berkiprah di industri properti tanah air selama puluhan tahun, jadi kualitasnya tak perlu diragukan lagi.

Beberapa contoh proyek properti dari Sinar Mas Land di antaranya adalah Tanakayu, Enchante, dan Terravia.

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Masing-masing proyek properti tersebut memiliki keunggulannya tersendiri.

Tanakayu Chava misalnya, unggul karena lokasinya dekat ke lokasi KTown, Cimory Dairyland, City Zoo, dan TOD Intermoda 1 & 2.

Dari segi desain, rumah di Tanakayu tampil estetik lantaran mengusung konsep modern tropis.

Kemudian, rumah di Enchante mengusung desain ala resort yang interiornya mewah serta lega.

Paling luas, terdapat rumah dengan nama Opulence Type 18 yang luas bangunannya mencapai 760 meter persegi dan memiliki 5 kamar tidur.

Sementara itu, proyek Terravia menawarkan keunggulan dari segi lokasinya yang dekat ke sekolah dan perkantoran, seperti Genesis Global School (3 menit) dan Green Office Park (17 menit).

Cek Lokasi

Faktor Lokasi

Foto: Unsplash

Tak hanya pengembang, lokasi properti juga memegang peranan penting dalam investasi properti.

Tentunya karena lokasi menjadi faktor penting yang dapat menentukan nilai investasi dari properti incaran Anda.

Misalnya, properti yang dibangun di kota besar dengan lokasi strategis dan dikelilingi berbagai sarana publik dan akses mudah seperti Jakarta atau Bandung.

Bisa dibilang kalau hal tersebut lah yang membuat rumah dijual di Bandung dan Jakarta selalu diminati oleh para pencari hunian.

Lebih spesifik lagi, ada banyak properti yang dibangun di sekitar kawasan bisnis, pusat perbelanjaan, dan fasilitas umum lainnya.

Hal ini terlihat dari maraknya pembangunan apartemen dengan konsep transit oriented development, mixed-use, atau superblok.

Dua contoh terbaiknya adalah Apartemen Tower Alexandria – Silk Town dan Southgate Residence.

Jadi, Anda juga perlu melakukan riset lokasi yang Anda bidik sebagai area investasi.

Pastikan Anda mendapatkan properti dengan lokasi yang strategis dan memiliki kemudahan akses di dalamnya.

Pertimbangkan Ketersediaan Fasilitas

Fasilitas Properti

Foto: Unsplash

Fasilitas merupakan salah satu aspek yang banyak dicari oleh para pemburu properti.

Jika seseorang tengah mencari sebuah hunian berupa rumah maupun apartemen, mereka juga turut mempertimbangkan fasilitas internal yang tersedia di dalamnya.

Mulai dari fasilitas keamanan seperti one gate system, fasilitas olahraga seperti kolam renang atau jogging track hingga fasilitas lainnya seperti sauna, hingga taman tematik.

Sebelum Anda menentukan properti yang tepat untuk menjadi sarana investasi, ada baiknya untuk mencari tahu kelengkapan fasilitas yang ditawarkan oleh pengembang.

Pilih Konsep dan Desain yang “Laku” di Pasaran

design apartemen

Selain hal-hal di atas, Anda juga harus memerhatikan konsep dan desain yang diusung oleh pengembang.

Jika Anda adalah seorang pemburu properti, sudah pasti Anda akan mencari properti dengan konsep dan desain yang tren, bukan?

Seperti diketahui, salah satu desain yang cukup digandrungi akhir-akhir ini adalah minimalis modern.

Untuk lebih jelasnya, akan dijabarkan di bawah ini.

Rumah Model Minimalis Modern

rumah minimalis

Foto: Unsplash

Mungkin judul di atas sering Anda lihat pada iklan-iklan rumah di berbagai tempat. Tapi, tahukah Anda apa itu rumah minimalis?

Perlu diingat kalau rumah minimalis bukanlah sebuah rumah berukuran kecil yang “minim abis.”

Sebaliknya, ada banyak rumah-rumah besar yang mengadopsi gaya arsitektur tersebut. Bahkan, gaya tersebut sering berpadu dengan gaya lainnya.

Sebagai contoh, ada proyek properti yang mengadopsi gaya minimalis Jepang.

Jadi, rumah minimalis bukan terpacu pada dimensi melainkan gaya arsitektur yang sifatnya minimalis.

Lebih lanjut, rumah dengan desain minimalis adalah rumah yang cenderung mengutamakan fungsionalitas tanpa mengurangi kecantikan rumah tersebut.

Ini bisa terlihat dari minimnya profil dan ornamen serta unsur penataan interior dan eksterior yang ada pada rumah bergaya minimalis.

Misalnya pemakaian banyak jendela besar di dalamnya, fasad dengan garis-garis sederhana, sampai penggunaan cat rumah minimalis.

Interior Rumah Minimalis

Interior Rumah Minimalis

Foto: home-designing.com

Seperti yang telah dijelaskan, rumah minimalis tidak hanya berfokus pada tampilan eksterior semata, tapi juga pada interior dan perabotan yang digunakan.

Hal tersebut bertujuan untuk memaksimalkan fungsi di setiap bagian rumah.

Biasanya, ruang dengan konsep minimalis tidak mempunyai banyak sekat dan dekorasi yang berlebihan.

Selain itu, sirkulasi udara dan pencahayaan alami lebih dimaksimalkan. Karakter ruangan yang terdapat pada rumah minimalis pun lebih kentara.

Hal tersebut dikarenakan bentuk ruangan yang cenderung geometris dengan absennya pernak-pernik yang dianggap tidak perlu.

Pada akhirnya, karakter yang tercipta disebabkan oleh keberadaan ruang itu sendiri dan bukan oleh perabotan rumah yang digunakan.

Tak heran kalau rumah modern minimalis sering menjadi simbol gaya hidup bagi mereka yang tinggal di kota-kota besar.

Kembali lagi, terkadang desain dan konsep bisa menjadi hal yang menarik dari sebuah properti, hingga bisa memengaruhi nilai properti tersebut.

Saat ini saja telah banyak konsep hunian hingga apartemen yang menarik perhatian.

Misalnya konsep smart home yang saat ini bisa dibilang cukup populer dan banyak diterapkan pada berbagai perumahan modern.

Contoh terbaiknya adalah mahakarya persembahan Agung Podomoro Land, yakni Bukit Podomoro Jakarta.

Sebelum melakukan investasi properti, jangan lupa juga untuk melakukan riset dan memperbanyak pengetahuan tentang properti.

Hal ini perlu dilakukan agar terhindar dari kerugian yang tidak perlu dan mendapatkan keuntungan yang berlipat.

Jangan lupa juga untuk menyiapkan dana tambahan seperti biaya bank, biaya asuransi, biaya notaris, dan pajak properti yang akan dibeli.

Cara Investasi Properti

Gunakan Platform Online

website

Foto: afe207 from Getty Images via Canva

Agar lebih praktis, Anda bisa memanfaatkan platform online seperti situs jual-beli properti atau crowdfunding.

Situs jual-beli properti seperti Rumah123 bisa dimanfaatkan untuk menelusuri properti incaran yang potensial sebagai aset investasi.

Anda bisa melihat dan mengurutkan listing properti berdasarkan harga, lokasi, tipe unit, luas tanah, luas bangunan, hingga sertifikatnya.

Dengan begini, pilihan propertinya bisa mengerucut sesuai dengan incaran.

Sementara itu, situs crowdfunding digunakan agar Anda bisa terlibat dalam urun dana pembangunan properti.

Anda bisa memilah dan memilih aset investasi properti yang sesuai, agar bisa menghasilkan dividen yang maksimal.

Kerja Sama dengan Pihak Lain

kerja sama

Foto: Khwanchai Phanthong’s via Canva

Investasi properti juga bisa dilakukan bersama pihak lainnya, seperti kolega.

Anda bisa mengandalkan relasi agar bisa mendapatkan partner yang sesuai.

Dengan bekerja sama, Anda bisa mendistribusikan banyak tugas sesuai dengan keahlian dan minat masing-masing mitra.

Selain itu, kerja sama juga memungkinkan pengumpulan modal lebih besar.

Hubungi Developer Langsung

Anda bisa menghubungi developer properti secara langsung agar bisa mengeksplorasi peluang kerja sama.

Beberapa developer bisa saja membuka peluang investasi untuk individu atau kelompok investor.

Anda bisa memantau proyek-proyek pengembangan properti yang sedang berlangsung di wilayah Anda.

Menghadiri Pertemuan dan Konferensi Industri

konferensi

Foto: kasto via Canva

Cara investasi properti berikutnya adalah dengan menghadiri pertemuan, konferensi, atau acara industri lokal atau nasional.

Pada momen ini, Anda berkesempatan untuk bertemu investor potensial, pengembang, dan property expert lainnya.

Anda harus mengeluarkan kemampuan terbaik dalam menjalin relasi, agar bisa mendapatkan kesempatan untuk bekerja sama.

***

Jadi, bagaimana? Apakah Anda semakin tertarik untuk berinvestasi di dunia properti?

Apa yang kami sajikan pada artikel ini bisa dijadikan sebagai referensi agar terhindar dari kerugian tinggi.

Namun alangkah baiknya, sebelum terjun investasi properti, Anda juga berkonsultasi dengan ahlinya langsung.

Bisa berkonsultasi dengan investor properti, developer, konsultan properti, ahli finansial, atau agen properti.

Semakin banyak bekal pengalaman dan pengetahuan Anda, bisa semakin tinggi pula peluang Anda terhindar dari risiko kerugian investasi.

Tonton video di bawah ini untuk mendapatkan referensi tambahan seputar investasi properti.

Ingin ngobrol seputar investasi properti? Yuk, sharing di Teras123, ruang ngobrolin properti dari Rumah123.