Memilih portal properti yang tepat seperti Rumah123.com adalah langkah pertama yang harus Anda lakukan.
Pastikan portal properti yang dipilih memiliki audiens atau pasar besar hingga mampu memberikan exposure lebih untuk iklan properti Anda.
Betul, melakukan promosi semacam iklan untuk properti yang hendak dijual tentu merupakan langkah esensial.
Jika ingin mendapatkan hasil yang maksimal dan cepat, maka pemilihan media iklan yang tepat dan sesuai juga penting.
Jangan sampai setiap langkah yang diambil untuk beriklan menjadi sia-sia karena pemilihan media yang kurang tepat.
Pastikan juga informasi mengenai properti yang Anda jual dikemas dengan menarik agar properti bisa lebih dikenal secara luas.
Gunakan Jasa Agen Properti
Selanjutnya, Anda juga bisa memanfaatkan jasa agen properti.
Penjual tak perlu ‘ribet’ memikirkan cara untuk melakukan promosi. Pasalnya, agen properti lah yang akan bertugas untuk mencari cara bagaimana properti Anda dapat lebih dikenal publik.
Selain lebih hemat dari segi waktu serta tenaga, menggunakan jasa agen properti juga memberi keunggulan lain, yakni dari segi negosiasi.
Anda tak perlu melakukan negosiasi karena hal itu tentu membutuhkan pengalaman dan skill tersendiri.
Agen properti akan melakukan nego atas nama penjual, jadi penjual tak perlu khawatir dan repot untuk melakukan negosiasi.
Penggunaan Spanduk dan Papan Iklan
Salah satu cara umum dari duluyang cukup banyak dilakukan, yaitu menggunakan papan iklan atau spanduk sebagai media.
Anda pun bisa melakukan cara yang satu ini jika ingin menangani masalah promosi tanpa campur tangan pihak lain.
Pastikan Anda memasang iklan yang menarik dan tak lupa juga mencantumkan detail kontak yang bisa dihubungi.
Cara mengiklankan properti konvensional ini masih diminati walaupun teknologi semakin berkembang saat ini.
Tak salah memang, tetapi kalau bisa Anda sebaiknya menuangkan ide kreatif agar iklan yang dipasang terlihat lebih menarik.
Iklankan di Internet
Jika ingin melakukan promosi melalui internet, maka cara pasang iklan properti ini bisa dilakukan.
Anda dapat mempromosikan properti pada berbagai situs yang tersedia secara online.
Pasang iklan properti seperti ini tentu lebih menghemat energi dan waktu, karena sistemnya jauh lebih mudah.
Sementara memasang spanduk dan papan iklan secara offline membutuhkan effort lebih.
Bagaimana, cukup mudah bukan?
E-mail Promosi
Ya mungkin, banyak di antara kita yang masih asing dengan istilah e-mail marketing.
Padahal media yang satu ini bisa menjadi media paling tepat untuk pasang iklan properti yang efektif.
Namun penting untuk dicatat, jika mengiklankan properti melalui e-mail, maka Anda harus tahu persis siapa target pasarnya.
Misalnya, rumah compact seperti Samira Regency Bekasi atau Kurnia Puri Harmoni akan pas ditawarkan kepada pasangan muda.
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Jadi sebelum mengirim e-mail, pastikan terlebih dahulu komunitas dan pasar yang akan dibidik, apakan sudah tepat?
Iklankan Melalui Media Sosial
Cara berikutnya, Anda bisa memasang iklan properti melalui media sosial seperti di Facebook, Instagram, TikTok, dan Twitter.
Ada dua cara yang bisa ditempuh dalam memasang iklan properti di media sosial.
Pertama, Anda bisa mendatangkan traffic secara organik melalui pembuatan konten video, gambar, atau teks.
Kontennya bisa dibuat dengan model penjualan properti secara soft-selling.
Contohnya, dengan mengedukasi audiens terlebih dahulu mengenai cara merawat rumah minimalis, lalu di bagian akhir sisipkan properti yang tengah dipasarkan.
Cara kedua, Anda bisa mendatangkan calon pembeli dengan menggunakan layanan iklan berbayar.
Biasanya, layanan iklan di media sosial bisa diatur sesuai bujet pengiklan.
Selain itu, iklan tersebut bisa ditargetkan khusus untuk target market yang diincar berdasarkan kategori usia, profesi, dan sebagainya, misalnya untuk pekerja kantoran berusia 25-35 tahun di Bandung.
Manfaatkan Situs Marketplace Umum
Saat ini ada beberapa marketplace umum yang bisa dimanfaatkan pengguna untuk menjual barang seken atau baru.
Barang yang dijual bisa beragam. Bahkan, tak sedikit pengguna yang memasang iklan properti seperti rumah atau apartemen.
Salah satu kelebihan dari situs marketplace umum adalah biaya pemasangan iklannya yang gratis.
Selain itu, ada juga fitur premium yang akan membuat iklan yang dipasang bisa tetap tampil di spot khusus pada halaman situsnya.
Namun tentu saja, karena pengunjung situs marketplace umum tidak hanya berniat mencari properti, jadi terkadang barang yang dijual lebih lama laku.
Tipsnya, Anda harus memasang iklan secara lebih efektif.
Silakan pelajari mengenai copywriting agar iklan bisa jadi lebih memikat.
Iklankan di Koran
Mengiklankan properti pada iklan baris di koran bisa menjadi salah satu opsi seandainya bujet Anda terbatas.
Harga iklan baris memang cenderung terjangkau. Sebagai contoh, salah satu koran di Jakarta mematok harga iklan baris mulai dari Rp12.400 per baris dengan minimal pemasangan lima baris.
Namun tentu saja, jumlah kata pada iklan baris cenderung terbatas.
Jadi, Anda harus cermat dalam menyingkat beberapa kata agar tidak mengubah maknanya.
Saat ini, pembaca koran memang terus menurun.
Kendati begitu, tak ada salahnya untuk melebarkan pemasaran ke media lainnya selain media digital.
Iklankan Melalui Situs Media Daring
Media daring berbasis berita kini telah menjamur di Indonesia.
Ada beragam media daring yang bisa Anda pilih sebagai media beriklan.
Sistem pembayarannya pun beragam. Ada yang dihitung per posting, per klik, atau per tayangan.
Silakan pilih sistem iklan yang sesuai dengan bujet.
Sebagai tips, ketahui dulu siapa pembaca dari media tersebut.
Jika profil pembacanya cocok dengan target market yang Anda incar, jangan ragu untuk beriklan di media daring.
Manfaatkan Fitur Berbayar di Mesin Pencari
Mesin pencari seperti Google memiliki fitur bernama Google Ads.
Jadi, pengguna bisa memasang iklan di halaman pertama mesin pencari.
Iklan yang dipasang pun bisa disesuaikan dengan kata kunci yang ditarget.
Misalnya, Anda bisa memasang iklan untuk kata kunci “jual rumah di Bandung”.
Jika ada pengguna yang mengetikkan kata kunci tersebut, iklan yang Anda pasang bisa muncul di tempat paling atas.
Bagi Anda yang ingin mengiklankan properti melalui Google Ads, bisa berkonsultasi dulu dengan ahli pemasaran digital.
***
Di situs properti Rumah123.com ada banyak referensi iklan properti dijual dan disewakan.
