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Cara Investasi Properti untuk Pemula: Panduan Praktis yang Mudah Diikuti
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Terakhir diperbarui 13 Mei 2026 · 10 min read · by Yongky Yulius

investasi properti

Ringkasan Artikel:

  • Investasi properti adalah cara mendapatkan keuntungan dari kenaikan harga dan pendapatan sewa.
  • Untuk memulai dibutuhkan dana matang riset lokasi dan pemahaman risiko.
  • Dengan strategi yang tepat properti bisa menjadi aset jangka panjang yang menguntungkan.

Memahami cara investasi properti yang benar bisa menjadi langkah bijak. Pasalnya, semua jenis investasi, termasuk reksa dana, saham, kripto, dan properti, pasti ada risiko kerugiannya.

Dengan mengetahui cara investasi properti, Anda dapat mempersiapkan setiap langkahnya secara maksimal.

Jadi, Anda bisa lebih cerdik dalam menghindari potensi kerugian yang mungkin ditimbulkan dan bisa memaksimalkan keuntungan.

NoAspekRingkasan
1PengertianInvestasi properti adalah aktivitas membeli dan mengelola aset untuk mendapatkan keuntungan
2Sumber keuntunganBerasal dari kenaikan harga properti dan pendapatan sewa
3Keuntungan utamaPotensi imbal hasil tinggi passive income dan bisa jadi agunan
4Persiapan awalGunakan uang dingin dan pastikan dana darurat sudah tersedia
5Riset investasiPerlu analisis lokasi pasar tujuan dan risiko sebelum membeli
6Strategi investasiBisa disewakan untuk income atau dijual kembali untuk capital gain
7Faktor lokasiPilih area strategis dengan infrastruktur dan fasilitas lengkap
8RisikoHarga tidak selalu naik dan ada potensi kesulitan mencari penyewa

Daftar Isi Artikel:

Apa Itu Investasi Properti?

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Investasi properti adalah kegiatan membeli, memiliki, menyewakan, mengelola, atau menjual properti dengan tujuan mendapatkan keuntungan finansial.

Dalam konteks ini, properti tersebut di antaranya bisa berbentuk tanah, rumah, apartemen, bangunan komersial, pergudangan, pabrik, resort, villa, kost, dan masih banyak lagi.

Secara umum, investasi properti bisa memiliki pengembalian investasi dari dua cara, yakni dari pertumbuhan nilai properti dan pendapatan sewa.

Untuk pertumbuhan nilai properti, berarti investor mendapatkan untung dari menjual propertinya kembali di harga lebih tinggi.

Biasanya, investor baru bisa menjual propertinya di harga lebih tinggi setelah bertahun-tahun. Pasalnya, harga properti berpotensi merangkak naik seiring berjalannya waktu karena sejumlah faktor.

Sementara itu, untuk skema meraih keuntungan pendapatan sewa, investor berarti menyewakan kembali propertinya kepada konsumen. Sistem sewanya bisa harian, bulanan, atau tahunan.

Investor juga bisa menyerahkan pengelolaan propertinya kepada manajemen properti agar lebih praktis.

Keuntungan Investasi Properti

1. Imbal Hasil Menggiurkan

Jika berinvestasi secara tepat, Anda bisa mendapatkan imbal hasil yang menggiurkan.

Rata-rata kenaikan harga properti adalah sekitar 10 persen per tahun dalam jangka panjang, untuk di beberapa lokasi tertentu yang prospektif.

Anda bisa memanfaatkan kenaikan harga tersebut untuk bisa menjual propertinya di harga lebih tinggi.

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2. Bisa Jadi Sumber Passive Income

Setelah membeli properti untuk investasi, langkah berikutnya adalah menyewakannya kembali.

Anda bisa mendapatkan passive income secara rutin secara bulanan atau tahunan jika penyewa propertinya membayar uang sewa tepat waktu.

3. Punya Kontrol

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Saat berinvestasi di saham properti sebagai investor ritel, Anda tentu tidak memiliki banyak kontrol untuk mengelola perusahaannya.

Namun hal berbeda bisa dirasakan jika Anda berinvestasi properti. 

Anda bisa mengontrol, mengelola, atau mengubah asetnya sesuai keinginan dan tujuan investasi tertentu.

4. Cocok untuk Jangka Panjang

Lantaran ada bentuk fisik dan nilai gunanya, aset properti bisa untuk investasi jangka panjang.

Bahkan, Anda bisa mewariskan properti tersebut kepada anak-cucu sebagai tempat tinggal.

5. Bisa Dijadikan Agunan

Jika membutuhkan pinjaman ke bank, produk properti bisa dijadikan sebagai agunan atau jaminan.

Bahkan, aset properti produktif akan dihargai lebih tinggi ketimbang jaminan lainnya.

Cara Investasi Properti

1. Kumpulkan Dananya Terlebih Dahulu, Pakai Uang Dingin

uang untuk investasi properti

Foto: Pixabay

Investasi itu sebaiknya menggunakan uang dingin, uang yang tidak akan digunakan dalam jangka waktu pendek.

Pastikan bukan uang yang digunakan untuk makan, untuk keperluan sehari-hari, dan dana darurat.

Selain itu, sebelum masuk ke tahapan investasi, pastikan Anda sudah memiliki dana darurat yang cukup untuk hidup setidaknya 6-12 bulan ke depan, dan asuransi sebagai proteksi.

Setelah dana darurat dan proteksi terpenuhi, barulah bisa mulai berinvestasi.

Jika investasi properti dirasa terlalu berisiko, sebaiknya jangan memaksakan. Pilih dulu investasi yang risikonya rendah, seperti deposito atau reksa dana pasar uang.

Investasi itu harus sesuai dengan profil risiko pribadi.

2. Riset Soal Investasi Properti

riset soal investasi properti

Jika dana investasi properti sudah terkumpul, Anda jangan terburu-buru untuk langsung berinvestasi.

Riset dulu beberapa hal penting terkait investasi properti, di antaranya:

  • Lokasi properti, termasuk kondisi pasar dan infrastruktur;
  • tujuan investasi, apakah untuk penyewaan atau penjualan;
  • jenis properti, rumah tinggal atau komersial;
  • tingkat pertumbuhan ekonomi;
  • pajak dan regulasi properti;
  • tren pasar properti; dan
  • risiko investasi serta diversifikasi portofolio.

Tebus Rumah Investor

3. Menyewakan Properti

Rumah kost di Alesha

Jika ingin menyewakan properti, pastikan Anda memilih properti yang kondisinya baik.

Kondisi tersebut bisa terlihat dari fisik bangunan, suplai air, suplai listrik, dan desainnya. Semakin baik kondisinya, tentu penyewa akan semakin berminat.

Selain itu, bisa memilih properti yang fasilitasnya lengkap, mulai dari adanya carport, sistem keamanan, hingga taman.

Lokasi juga menjadi aspek yang mesti dipertimbangkan. Pastikan propertinya dekat dengan fasilitas publik, seperti pusat perbelanjaan, akses transportasi, layanan kesehatan, dan pusat pendidikan.

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New Alesha adalah salah satu properti yang menarik untuk dibeli, kemudian disewakan kembali.

Itu karena propertinya berbentuk rumah kos eksklusif. Jadi, kamu bisa membeli propertinya, kemudian menyewakannya per unit untuk mendapatkan passive income menggiurkan.

Untuk fasilitasnya, di New Alesha terdapat mobil golf, rasio parkir 1: 1 (terpisah dari rumah), club house Vanya Park dengan kolam renang, shuttle bus, dan Danau Vanya Park.

Setelah membeli aset yang bisa disewakan, Anda bisa memasang iklan sewa di Rumah123. Iklan properti akan tampil di halaman pencarian berdasarkan tipe propertinya, seperti:

4. Menjual Kembali Propertinya di Harga Lebih Tinggi

Rumah di AERRA at EONNA

Jika ingin mengambil keuntungan lewat cara ini, Anda mesti bersabar. Pasalnya, harga properti akan merangkak naik dalam jangka waktu panjang.

Rata-rata, pertumbuhan harga properti bisa mencapai 10 persen per tahunnya. Tapi idealnya, Anda harus menunggu lebih dari lima tahun.

Nah, agar bisa mendapatkan kenaikan harga yang maksimal, Anda mesti membeli properti di lokasi yang terus berkembang pesat.

Salah satu contoh lokasi yang terus berkembang pesat adalah kota mandiri BSD City, Tangerang.

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Seiring berjalannya waktu, banyak fasilitas baru bermunculan di BSD.

Sekarang, Anda bisa menemukan fasilitas seperti pusat bisnis BSD, QBIG, ICE BSD, Ocean Park, Eka Hospital, hingga Universitas Atma Jaya.

Pada 2024, disebut akan muncul fasilitas baru di BSD City, yakni Eastvara, Rans Nusantara Hebat, Biomedical Campus, dan Cimory Dairy Land.

Keberadaan fasilitas itu akan menstimulus harga rumah di BSD City.

Jika tertarik, beberapa contoh properti di BSD City adalah Eonna, Tanakayu Chava, Enchante, dan Terravia.

5. Pasarkan Propertinya

pemasaran properti

Foto: Pixabay

Apabila sudah memutuskan memilih properti yang mana, langkah berikutnya adalah membeli dan memasarkannya.

Untuk memasarkan propertinya, Anda bisa meminta bantuan ahlinya, seperti agen properti atau jasa digital marketing properti.

Agar lebih praktis, Anda bisa langsung mencari agen lewat Rumah123 dan mendaftarkan listing-nya juga di Rumah123.

Atau Anda juga bisa memasarkan properti milik sendiri secara langsung.

Pemasaran properti melalui situs jual-beli properti terhitung menguntungkan. Pasalnya, properti yang Anda pasarkan bisa sampai kepada target audiens yang sesuai.

6. Layani Calon Penyewa dan Pembeli hingga Transaksi

visit unit bersama agen properti

Foto: Prostock-studio via Canva Pro

Ada yang berminat menyewa atau membeli properti Anda? Silakan layani mereka dengan sungguh-sungguh, ya.

Namun tentu saja, Anda juga mesti meningkatkan kewaspadaan. Pasalnya, bukan tidak mungkin ada penipu yang pura-pura akan membeli properti.

Namun jika calon penyewa dan pembeli itu tidak ada niat jahat, Anda bisa melayaninya, mulai dari menemani visit unit hingga transaksi.

Apabila bingung dengan proses ini, Anda bisa bertanya kepada agen properti tepercaya yang telah terverifikasi di Rumah123.

Rekomendasi Produk Investasi Properti

Di bawah ini, Rumah123 telah merangkum sejumlah rekomendasi produk investasi properti. Namun tentu saja, ini bukan saran yang wajib diikuti oleh Anda.

Keputusan investasi memiliki risikonya tersendiri. Karena itu, segala keputusan investasi tetap berada di tangan Anda sebagai investor.

Berikut adalah rekomendasi produk investasi properti pilihan kami.

1. New Alesha

Unit di New Alesha

New Alesha merupakan properti berkonsep dorm villa, di mana pada setiap delapan unit terdapat satu kolam renang.

Properti karya Sinar Mas Land ini cocok dibeli untuk kemudian disewakan kembali dengan target mahasiswa atau pekerja.

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Apalagi, fasilitas yang ditawarkan New Alesha termasuk lengkap, mulai dari mobil golf, rasio parkir 1: 1 (terpisah dari rumah), club house Vanya Park dengan kolam renang, dan shuttle bus.

Untuk lokasinya, New Alesha hanya 15 menit dari Sekolah IPEKA, 15 menit dari BINUS, dan 7 menit dari Universitas Prasetiya Mulya.

2. Tanakayu

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Tanakayu merupakan salah satu cluster hunian di BSD City yang mengusung konsep tropical modern dengan desain yang estetik dan fungsional.

Properti ini cocok untuk investasi karena berada di kawasan township yang terus berkembang dengan infrastruktur dan fasilitas lengkap.

BSD City sendiri dikenal sebagai salah satu area dengan pertumbuhan properti yang stabil di Indonesia.

Akses menuju tol, pusat bisnis, sekolah, hingga lifestyle center juga menjadi nilai tambah bagi calon penghuni maupun investor.

Selain itu, desain rumah yang modern dan kekinian membuat Tanakayu memiliki daya tarik tinggi, terutama bagi generasi muda dan keluarga baru.

Hal ini membuka peluang tidak hanya untuk capital gain, tetapi juga potensi sewa yang cukup menjanjikan.

Dengan konsep hunian yang nyaman dan lokasi strategis, properti ini memiliki prospek jangka panjang yang kuat.

Tanakayu bisa menjadi pilihan tepat bagi Anda yang ingin berinvestasi sekaligus memiliki hunian dengan nilai tambah di masa depan.

3. The Elements

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Capital Cove merupakan properti komersial premium dengan konsep business loft (mini building) yang dirancang untuk kebutuhan usaha sekaligus investasi jangka panjang.

Berlokasi di kawasan CBD BSD City, properti ini berada di area strategis yang dikelilingi kawasan hunian elite dan pusat bisnis.

Konsepnya berbeda dari ruko biasa karena memiliki beberapa lantai dengan tata ruang fleksibel, sehingga bisa digunakan sebagai kantor, showroom, hingga disewakan ke beberapa tenant sekaligus.

Hal ini membuat potensi rental yield lebih optimal dibanding properti konvensional.

Dari sisi desain, Capital Cove mengusung fasad modern dengan dominasi kaca dan pencahayaan alami, memberikan kesan premium dan profesional untuk menunjang citra bisnis.

Selain itu, lokasinya yang berada di jalur utama BSD meningkatkan visibilitas dan aksesibilitas usaha.

Harga unitnya memang berada di segmen atas (mulai belasan miliar), namun hal ini sebanding dengan positioning-nya sebagai aset komersial premium dengan potensi capital gain dan nilai sewa tinggi.

Dengan kombinasi lokasi strategis, konsep multi-tenant, dan desain modern, Capital Cove menjadi pilihan menarik bagi investor yang ingin memiliki properti komersial dengan potensi income sekaligus peningkatan nilai aset dalam jangka panjang.

FAQ

Apa itu investasi properti
Investasi properti adalah aktivitas membeli memiliki menyewakan atau menjual properti untuk mendapatkan keuntungan finansial
Bagaimana cara mendapatkan keuntungan dari properti
Keuntungan bisa didapat dari kenaikan harga properti dan dari pendapatan sewa secara rutin
Apakah investasi properti cocok untuk pemula
Cocok asalkan memahami risiko memiliki dana yang cukup dan melakukan riset sebelum membeli
Apa hal terpenting sebelum mulai investasi properti
Menyiapkan dana memilih lokasi strategis dan menentukan tujuan investasi dengan jelas
Apa risiko investasi properti
Risiko meliputi harga tidak naik sesuai harapan sulit mencari penyewa dan potensi penipuan jika tidak hati hati

Tahapan Selanjutnya

01

Cara Investasi Properti untuk Pemula: Panduan Praktis yang Mudah Diikuti

Yongky Yulius 10 min read
Cara Investasi Properti untuk Pemula: Panduan Praktis yang Mudah Diikuti
02

Apakah Investasi Properti Masih Menguntungkan di 2026? Begini Analisisnya

Rachmi Arin Timomor 8 min read
Apakah Investasi Properti Masih Menguntungkan di 2026? Begini Analisisnya
03

Panduan Memilih Aset Investasi Jangka Panjang yang Aman dan Menguntungkan

Ilham Budhiman 5 min read
Panduan Memilih Aset Investasi Jangka Panjang yang Aman dan Menguntungkan
04

Lebih Baik Investasi Rumah atau Tanah? Ini Kelebihan dan Kekurangannya

Ilham Budhiman 8 min read
Lebih Baik Investasi Rumah atau Tanah? Ini Kelebihan dan Kekurangannya
05

Investasi Rumah atau Apartemen? Ini Perbandingan Buat Bantu Ambil Keputusan

Miyanti Rahman 8 min read
Investasi Rumah atau Apartemen? Ini Perbandingan Buat Bantu Ambil Keputusan
06

5 Keuntungan Investasi Rumah dan Tips Memilihnya untuk Jangka Panjang

Miyanti Rahman 7 min read
5 Keuntungan Investasi Rumah dan Tips Memilihnya untuk Jangka Panjang
07

Cara Mudah Memulai Investasi Tanah Kavling agar Menguntungkan

Redaksi 7 min read
Cara Mudah Memulai Investasi Tanah Kavling agar Menguntungkan
08

Untung Rugi Investasi Apartemen dan Cara Memilihnya agar Menguntungkan

Ilham Budhiman 9 min read
Untung Rugi Investasi Apartemen dan Cara Memilihnya agar Menguntungkan
09

7 Lokasi Terbaik untuk Investasi Properti di Indonesia

Insan Fazrul 8 min read
7 Lokasi Terbaik untuk Investasi Properti di Indonesia
10

Rata-Rata ROI Properti di Indonesia, Cara Menghitung, dan Faktornya

Ilham Budhiman 6 min read
Rata-Rata ROI Properti di Indonesia, Cara Menghitung, dan Faktornya
11

Perhitungan Bisnis Properti Menggunakan ROI dan Cap Rate

Yongky Yulius 6 min read
Perhitungan Bisnis Properti Menggunakan ROI dan Cap Rate
12

Cara Investasi Rumah agar Untung dan Minim Risiko

Ilham Budhiman 7 min read
Cara Investasi Rumah agar Untung dan Minim Risiko
13

Investasi Ruko atau Rumah? Ini Panduan Memilihnya agar Untung Maksimal

Yongky Yulius 6 min read
Investasi Ruko atau Rumah? Ini Panduan Memilihnya agar Untung Maksimal
14

Aset Properti Produktif: Pengertian, Contoh, dan Tips Penting

Yongky Yulius 6 min read
Aset Properti Produktif: Pengertian, Contoh, dan Tips Penting
15

Peluang Investasi Properti di Tangerang yang Wajib Investor Ketahui

Ilham Budhiman 6 min read
Peluang Investasi Properti di Tangerang yang Wajib Investor Ketahui
16

Keuntungan Investasi Rumah Mewah, Pilihan Tepat untuk Diversifikasi Aset

Ilham Budhiman 6 min read
Keuntungan Investasi Rumah Mewah, Pilihan Tepat untuk Diversifikasi Aset
17

Investasi Rumah atau Emas, Ini Kelebihan dan Kekurangannya

Yongky Yulius 6 min read
Investasi Rumah atau Emas, Ini Kelebihan dan Kekurangannya
18

Strategi Membangun Passive Income Terbaik dari Sektor Properti untuk Pemula

Yongky Yulius 7 min read
Strategi Membangun Passive Income Terbaik dari Sektor Properti untuk Pemula
19

6 Cara Investasi Rumah yang Benar beserta Keuntungannya

Miyanti Rahman 7 min read
6 Cara Investasi Rumah yang Benar beserta Keuntungannya
20

Panduan Lengkap Investasi Properti untuk Pemula, Cara Aman Memulai Tanpa Takut Rugi

Yongky Yulius 14 min read
Panduan Lengkap Investasi Properti untuk Pemula, Cara Aman Memulai Tanpa Takut Rugi
21

ROI Investasi Apartemen: Cara Hitung & Faktor yang Mempengaruhinya

Yongky Yulius 7 min read
ROI Investasi Apartemen: Cara Hitung & Faktor yang Mempengaruhinya
22

Rekomendasi Ruko di BSD City dengan Lokasi Premium dan Traffic Tinggi

Imam 17 min read
Rekomendasi Ruko di BSD City dengan Lokasi Premium dan Traffic Tinggi
23

Strategi dan Cara Diversifikasi Portofolio Properti untuk Meningkatkan Keuntungan Investasi

Ilham Budhiman 6 min read
Strategi dan Cara Diversifikasi Portofolio Properti untuk Meningkatkan Keuntungan Investasi
24

Sunset & Sunrise Property untuk Investasi, Mana yang Lebih Menguntungkan?

Ilham Budhiman 7 min read
Sunset & Sunrise Property untuk Investasi, Mana yang Lebih Menguntungkan?
25

8 Tips Membeli Tanah Kavling yang Aman dan Menguntungkan

Insan Fazrul 7 min read
8 Tips Membeli Tanah Kavling yang Aman dan Menguntungkan
26

Memahami Yield Properti di Indonesia, Panduan Memilih Aset Investasi untuk Masa Depan

Yongky Yulius 5 min read
Memahami Yield Properti di Indonesia, Panduan Memilih Aset Investasi untuk Masa Depan
27

Apakah Properti Aset Safe Haven? Ini Panduan Buat Investor

Yongky Yulius 6 min read
Apakah Properti Aset Safe Haven? Ini Panduan Buat Investor
28

8 Rekomendasi Perumahan Minimalis Mewah Cocok untuk Investasi

Citra Purnama Sari 7 min read
8 Rekomendasi Perumahan Minimalis Mewah Cocok untuk Investasi
29

Cara Menghitung Capital Gain Properti, Penting Buat Investor!

Bobby Agung Prasetyo 6 min read
Cara Menghitung Capital Gain Properti, Penting Buat Investor!
30

Panduan Lengkap Memilih Asuransi Properti, Biar Aset Investasimu Aman

Citra Purnama Sari 6 min read
Panduan Lengkap Memilih Asuransi Properti, Biar Aset Investasimu Aman
31

Investasi Ruko atau Rumah Kost, Mana yang Lebih Menguntungkan?

Ilham Budhiman 7 min read
Investasi Ruko atau Rumah Kost, Mana yang Lebih Menguntungkan?
32

Investasi Rumah Kost: Keuntungan, ROI, dan Tips Memulainya

Ilham Budhiman 7 min read
Investasi Rumah Kost: Keuntungan, ROI, dan Tips Memulainya
33

5 Rekomendasi Ruko Mewah dengan Lokasi Prospektif dan Nilai Investasi Tinggi

Imam 7 min read
5 Rekomendasi Ruko Mewah dengan Lokasi Prospektif dan Nilai Investasi Tinggi
34

Cara Mengelola Bisnis Kos Kosan agar Passive Income Stabil

Imam 6 min read
Cara Mengelola Bisnis Kos Kosan agar Passive Income Stabil
35

Rata-Rata Kenaikan Harga Rumah per Tahun yang Perlu Diketahui Investor Properti

Ilham Budhiman 7 min read
Rata-Rata Kenaikan Harga Rumah per Tahun yang Perlu Diketahui Investor Properti
Investasi Rumah atau Apartemen? Ini Perbandingan Buat Bantu Ambil Keputusan
Sebelumnya
Investasi Rumah atau Apartemen? Ini Perbandingan Buat Bantu Ambil Keputusan
Selanjutnya
Mengenal Konsep Rumah Resort: Buat Penghuni 'Healing' Tiap Hari
Mengenal Konsep Rumah Resort: Buat Penghuni 'Healing' Tiap Hari
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