Unsplash/ Jakub Żerdzicki
Ringkasan Artikel:
- Keuntungan bisnis sewa apartemen harian antara lain potensi pendapatan lebih tinggi, fleksibilitas menentukan tarif sewa, permintaan pasar yang stabil, serta peluang kenaikan nilai properti.
- Bisnis sewa apartemen harian dilakukan dengan menyewakan unit apartemen dalam jangka pendek, mulai dari satu malam hingga beberapa hari, mirip seperti konsep hotel.
- Perhitungan keuntungan bisnis sewa apartemen harian dapat dilakukan dengan menghitung pendapatan dari tingkat okupansi lalu dikurangi biaya operasional.
- Tips sukses menjalankan bisnis apartemen sewa harian adalah memilih lokasi strategis, melengkapi fasilitas unit, menggunakan foto berkualitas, menetapkan harga kompetitif, dan menjaga kebersihan serta pelayanan.
Keuntungan bisnis sewa apartemen harian memberikan potensi pendapatan lebih tinggi dibanding sewa bulanan, permintaan yang terus ada, serta fleksibilitas dalam menentukan tarif sewa sesuai kondisi pasar.
Bisnis sewa apartemen harian menjadi salah satu pilihan investasi properti yang menarik.
Pasalnya, menyewakan apartemen harian berpotensi menghasilkan pendapatan secara rutin dalam waktu singkat.
Apa Itu Bisnis Sewa Apartemen Harian?
Unsplash/Med Badr Chemmaoui
Bisnis sewa apartemen harian adalah menyewakan unit apartemen kepada tamu dalam jangka pendek, mulai dari satu malam hingga beberapa hari.
Konsep ini mirip dengan hotel, tetapi menggunakan unit apartemen sebagai akomodasi.
Saat ini, apartemen sewa harian banyak diminati oleh wisatawan, pekerja dinas, mahasiswa, hingga keluarga yang membutuhkan tempat tinggal sementara dengan fasilitas lengkap.
Karena itu, bisnis ini memiliki potensi pasar yang cukup luas, terutama di kawasan perkotaan dan pusat aktivitas ekonomi.
Baca juga:
Panduan Memilih Aset Investasi Jangka Panjang yang Aman dan Menguntungkan
Apa Keuntungan Bisnis Sewa Apartemen Harian?
1. Potensi Pendapatan Lebih Tinggi
Salah satu keuntungan bisnis sewa apartemen harian adalah potensi pendapatannya yang relatif tinggi.
Jika tingkat okupansi atau keterisian unit tinggi, pendapatan dari apartemen sewa harian dapat lebih besar dibandingkan sistem sewa bulanan maupun tahunan.
Model bisnis ini cocok bagi seorang investor yang ingin memaksimalkan arus kas dari properti karena tarif sewa per malam bisa lebih tinggi dibandingkan jika dihitung secara prorata dari sewa jangka panjang.
2. Fleksibel Menentukan Tarif
Keuntungan bisnis sewa apartemen harian adalah dapat menyesuaikan tarif.
Anda dapat menentukan tarif sesuai musim, hari libur, atau tingkat permintaan pasar.
Jadi, ketika permintaan meningkat, harga sewa dapat dinaikkan untuk memaksimalkan keuntungan.
3. Permintaan Pasar Terus Ada
Banyak orang membutuhkan hunian jangka pendek untuk berbagai keperluan.
Mulai dari perjalanan bisnis, liburan keluarga, hingga kebutuhan tempat tinggal sementara.
Karena itu, apartemen sewa harian memiliki pasar yang cukup stabil.
Baca juga:
Untung Rugi Investasi Apartemen dan Cara Memilihnya agar Menguntungkan
4. Nilai Properti Berpotensi Naik
Selain menghasilkan pendapatan dari sewa, apartemen juga berpotensi mengalami kenaikan nilai aset dari tahun ke tahun.
Artinya, Anda sebagai investor bisa mendapatkan dua keuntungan sekaligus, yakni pendapatan sewa dan capital gain.
5. Cocok di Kawasan Strategis
Apartemen yang berada dekat pusat bisnis, kampus, pusat perbelanjaan, atau transportasi publik cenderung lebih mudah mendapatkan penyewa.
Contohnya apartemen BSD sewa harian yang berada dekat kawasan bisnis BSD City, pusat perbelanjaan, dan akses transportasi.
Sebelum memulai bisnis ini, penting untuk memahami simulasi pendapatannya.
Bagaimana Perhitungan Bisnis Apartemen Sewa Harian?
Misalnya Anda seorang investor yang membeli apartemen seharga Rp500 juta.
Asumsi tarif sewa harian adalah Rp400 ribu per malam dengan tingkat okupansi 20 hari per bulan.
Berikut contoh perhitungannya:
Pendapatan bulanan:
- 20 hari x Rp400.000 = Rp8.000.000
Pendapatan tahunan:
- Rp8.000.000 x 12 bulan = Rp96.000.000
Jika dikurangi biaya operasional seperti:
- IPL apartemen: Rp500.000 per bulan
- Listrik dan air: Rp500.000 per bulan
- Biaya kebersihan dan perawatan: Rp500.000 per bulan
Total biaya operasional:
Keuntungan bersih bulanan:
- Rp8.000.000 – Rp1.500.000 = Rp6.500.000
Keuntungan bersih tahunan:
- Rp6.500.000 x 12 bulan = Rp78.000.000
Simulasi tersebut hanya contoh sederhana.
Pendapatan dapat berbeda sesuai lokasi, tipe apartemen, tarif sewa, dan tingkat hunian.
Apa Saja Tips Bisnis Menyewakan Apartemen Harian?
1. Pilih Lokasi Strategis
Lokasi menjadi faktor utama dalam bisnis apartemen sewa harian.
Pilih apartemen yang dekat dengan:
- Pusat bisnis
- Kampus
- Stasiun
- Bandara
- Pusat perbelanjaan
Semakin strategis lokasinya, semakin besar peluang mendapatkan penyewa.
Nah, kriteria tersebut dapat dilihat dari apartemen Casa de Parco.
Pasalnya, apartemen Casa de Parco memiliki lokasi yang sangat strategis karena berada di jantung BSD City.
Berikut adalah detail lokasinya:
- Pusat Bisnis dan Perkantoran: Berdekatan dengan CBD BSD, BSD Green Office Park, Foresta Business Loft, dan area CBD Sunburst.
- Pusat Perbelanjaan dan Hiburan: Dekat dengan AEON Mall, The Breeze (Lifestyle & Entertainment), Teraskota, dan Giant.
- Fasilitas Pendidikan: Dekat dengan berbagai institusi pendidikan ternama seperti Universitas Prasetiya Mulya, Swiss German University (SGU), Jakarta Nanyang School, Sinar Mas World Academy, dan Froggy Edutography.
- Akses Fasilitas Publik: Berlokasi di kawasan komersial Taman Kota Barat seluas 12 hektar dan dekat dengan Indonesia International Expo & Convention Center (ICE).
- Kawasan Hunian: Berdekatan dengan beberapa klaster perumahan dan apartemen lain seperti The Icon, Foresta, The Avani, dan Apartemen Saveria.
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Lokasi yang berada di kawasan dengan pertumbuhan ekonomi yang pesat dan dinamis ini menjadikan Casa de Parco pilihan tepat untuk investasi apartemen harian.
2. Lengkapi Fasilitas Unit
Unsplash/Huy Nguyen
Penyewa lebih tertarik pada apartemen yang siap huni.
Oleh karena itu, sebaiknya lengkapi unit dengan:
- AC
- WiFi
- Smart TV
- Dapur sederhana
- Tempat tidur yang nyaman
Fasilitas yang lengkap dapat meningkatkan rating dan tingkat hunian.
Dengan begitu, Anda juga bisa memberikan tarif sewa apartemen harian dengan lebih kompetitif.
Nah, jika Anda tidak ingin repot-repot mengisi perabotan sendiri, Anda bisa membeli apartemen full furnished, misalnya, apartemen Klaska Residence di Surabaya.
Pasalnya, apartemen dijual ini merupakan apartemen siap huni.
Dengan promo terbatas, beberapa unit sudah diisi perabotan sehingga Anda tinggal memasarkannya kepada calon penyewa.
3. Gunakan Foto Berkualitas
Foto menjadi faktor penting dalam pemasaran.
Pastikan foto unit terlihat terang, bersih, dan menarik agar calon penyewa tertarik melakukan pemesanan.
4. Tentukan Harga yang Kompetitif
Lakukan riset harga apartemen sewa harian di kawasan yang sama.
Jangan memasang tarif terlalu tinggi maupun terlalu rendah.
Harga yang kompetitif membantu meningkatkan tingkat okupansi.
5. Jaga Kebersihan dan Pelayanan
Kebersihan menjadi salah satu alasan tamu memberikan ulasan positif.
Semakin baik ulasan yang didapat, semakin mudah unit mendapatkan penyewa baru.
Apakah Bisnis Sewa Apartemen Harian Menguntungkan?
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Bisnis sewa apartemen harian dapat menguntungkan jika lokasi properti strategis dan tingkat huniannya tinggi, seperti apartemen Casa de Parcoatau Klaska Residence.
Namun, Anda sebagai investor tetap harus memperhitungkan biaya operasional, perawatan unit, serta strategi pemasaran agar apartemen terus mendapatkan penyewa.
Dengan perencanaan yang tepat, apartemen tersebut dapat menjadi salah satu sumber passive income terbaik yang menarik dalam jangka panjang.
Tabel Ringkasan Bisnis Sewa Apartemen Harian
| Aspek | Penjelasan | Keuntungan |
|---|
| Potensi Pendapatan | Tarif dihitung per malam | Berpotensi lebih tinggi dibanding sewa bulanan |
| Target Pasar | Wisatawan; pekerja dinas; mahasiswa; keluarga | Permintaan pasar lebih luas |
| Fleksibilitas Tarif | Harga dapat disesuaikan saat high season atau liburan | Memaksimalkan keuntungan |
| Nilai Properti | Apartemen berpotensi mengalami kenaikan harga | Mendapat capital gain |
| Lokasi Strategis | Dekat pusat bisnis; kampus; stasiun; mal | Tingkat hunian lebih tinggi |
FAQ Bisnis Sewa Apartemen Harian
Apa itu bisnis sewa apartemen harian?
Bisnis sewa apartemen harian adalah kegiatan menyewakan unit apartemen dalam jangka pendek, mulai dari satu malam hingga beberapa hari, kepada tamu yang membutuhkan tempat menginap sementara.
Apakah bisnis sewa apartemen harian menguntungkan?
Ya, bisnis sewa apartemen harian dapat menguntungkan karena tarif sewa per malam cenderung lebih tinggi dibandingkan sewa bulanan atau tahunan, terutama jika tingkat okupansi unit tinggi.
Berapa potensi keuntungan apartemen sewa harian?
Potensi keuntungan tergantung lokasi, tarif sewa, dan tingkat hunian. Pada simulasi apartemen Rp500 juta dengan tarif Rp400 ribu per malam dan okupansi 20 hari per bulan, keuntungan bersih dapat mencapai sekitar Rp6,5 juta per bulan.
Apa saja biaya operasional bisnis sewa apartemen harian?
Biaya operasional meliputi IPL apartemen, listrik, air, internet, kebersihan, perawatan unit, dan biaya pemasaran jika menggunakan platform pemesanan online.
Bagaimana cara meningkatkan tingkat hunian apartemen sewa harian?
Cara meningkatkan tingkat hunian antara lain memilih lokasi strategis, menyediakan fasilitas lengkap, menggunakan foto berkualitas, menjaga kebersihan unit, serta memberikan pelayanan yang baik kepada tamu.
Apakah apartemen BSD sewa harian memiliki prospek bagus?
Ya, apartemen BSD sewa harian memiliki prospek yang baik karena berada dekat kawasan bisnis, pusat pendidikan, pusat perbelanjaan, dan akses transportasi yang mendukung kebutuhan penyewa jangka pendek.
***
Itulah prospek bisnis sewa apartemen harian untuk investasi.
Punya pertanyaan seputar investasi properti? Ngobrol sekarang juga di Teras123.
Tak lupa, beli apartemen impian bersama Rumah123, #RumahUntukSemua.
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