Ringkasan Artikel:
- Bisnis apartemen menjanjikan jika didukung lokasi strategis, target pasar yang jelas, promosi yang efektif, dan pengelolaan unit yang baik.
- Strategi bisnis apartemen yang tepat dapat meningkatkan tingkat hunian, pendapatan sewa, serta potensi kenaikan nilai properti dalam jangka panjang.
- Cara mengelola bisnis apartemen meliputi menjaga komunikasi dengan penyewa, menghitung cap rate untuk mengukur potensi keuntungan, dan melakukan maintenance rutin agar unit tetap menarik.
Bagaimana Strategi Bisnis Apartemen agar Menjanjikan?
1. Memilih Lokasi Strategis
Bagi Anda yang berencana beli apartemen untuk investasi, pertimbangkan untuk mencari apartemen dengan lokasi strategis.
Pasalnya, lokasi merupakan salah satu faktor utama yang menentukan tingkat permintaan sewa maupun potensi kenaikan nilai properti di masa depan.
Semakin mudah akses menuju pusat bisnis, kawasan pendidikan, transportasi umum, dan fasilitas publik, semakin besar peluang apartemen tersebut diminati oleh calon penyewa maupun pembeli.
Apartemen dengan lokasi strategis memiliki sejumlah kelebihan, seperti:
- Tingkat permintaan sewa yang cenderung lebih tinggi.
- Potensi kenaikan harga properti yang lebih baik dari waktu ke waktu.
- Lebih mudah menarik penyewa dari berbagai kalangan, mulai dari mahasiswa hingga pekerja profesional.
- Risiko unit kosong (vacancy rate) yang relatif lebih rendah.
- Nilai jual kembali yang umumnya lebih kompetitif.
- Didukung akses transportasi dan fasilitas publik yang memudahkan aktivitas sehari-hari penghuni.
- Berpotensi menghasilkan return on investment (ROI) yang lebih optimal dibandingkan apartemen di lokasi kurang berkembang.
2. Tentukan Target Pasar
Menentukan target pasar adalah salah satu hal penting dalam bisnis apartemen.
Pasalnya, hal ini dapat memengaruhi strategi pemasaran, penentuan harga sewa, hingga pengelolaan unit ke depannya.
Sebelum menentukan target pasar, lakukan analisis demografis di wilayah tempat apartemen berada.
Perhatikan faktor seperti usia, tingkat pendapatan, profesi, serta kebutuhan hunian masyarakat di sekitar kawasan tersebut.
Pertimbangkan juga tipe unit yang akan dipasarkan, misalnya, apartemen studio umumnya lebih diminati oleh mahasiswa, pekerja muda, atau profesional yang membutuhkan hunian praktis.
Sementara itu, unit dengan dua atau tiga kamar tidur biasanya lebih cocok untuk keluarga maupun pasangan yang membutuhkan ruang lebih luas.
Strategi ini juga relevan jika Anda berinvestasi di Apartemen Klaska Residence.
Berlokasi di Jalan Jagir Wonokromo, Surabaya, apartemen ini berada di kawasan yang dekat dengan pusat bisnis, area komersial, fasilitas pendidikan, dan berbagai fasilitas publik lainnya.
{"attributes":{"type":"udp","pdp_id":["nps1873"],"custom_title":"Detail Unit Apartemen Klaska Residence"},"pdp":{"data":{"GetPropertiesByOriginID":{"properties":[{"uuid":"81af5e14-b0bd-4009-9c79-008d284ff517","agent":{"organization":{"uuid":"375c5096-65af-459d-9acc-d55cb2dd2ab8","name":"Sinar Mas Land","medias":[{"mediaType":"REGULAR","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/250x250-fit\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","order":0}]}],"contacts":[{"contactType":1,"type":"EMAIL","value":"evergreen@99.co"},{"contactType":3,"type":"WHATSAPP","value":"+6281952984752"},{"contactType":2,"type":"PHONE_NUMBER","value":"+6281952984752"}],"url":"\/properti-baru\/developer\/sinar-mas-land\/1142\/"}},"location":{"uuid":"f79b86ea-235f-4a35-b8fb-490d813236f7","level":0,"name":"Wonokromo","locationType":0,"text":"Wonokromo, Surabaya"},"originId":{"value":"nps1873","formattedValue":"nps1873"},"price":{"minValue":749034000,"maxValue":1229400000,"currencyType":360,"display":"Rp 749 Juta - 1,22 Miliar","offer":749034000,"unitType":0,"subDisplay":""},"title":"Klaska Residence","medias":[{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1600679271_siteplan_1873.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1600679271_siteplan_1873.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1600679271_siteplan_1873.png","order":0}]},{"mediaType":"YOUTUBE","mediaInfo":[{"mediaUrl":"https:\/\/www.youtube.com\/watch?v=dUaPg9wKmyI","thumbnailUrl":"https:\/\/www.youtube.com\/watch?v=dUaPg9wKmyI","formatUrl":"https:\/\/www.youtube.com\/watch?v=dUaPg9wKmyI","order":0}]},{"mediaType":"FACILITY","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":1},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":2},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":3},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":4},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":5},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":6},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":7},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":8},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":9}]},{"mediaType":"BACKGROUND","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","order":0},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1601902324_5f7b16f425579ads_images_1873.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1601902324_5f7b16f425579ads_images_1873.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1601902324_5f7b16f425579ads_images_1873.png","order":1},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1644464887_62048af7d0811ads_images_1873.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1644464887_62048af7d0811ads_images_1873.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1644464887_62048af7d0811ads_images_1873.jpg","order":2}]},{"mediaType":"LOGO","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1873\/1597299157_5f34d9d5970ceads_logo_1873.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1873\/1597299157_5f34d9d5970ceads_logo_1873.jpg","formatUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1873\/1597299157_5f34d9d5970ceads_logo_1873.jpg","order":0}]},{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1661496821_63086df5912e0ads_images_1873.png","order":0}]}],"primaryProject":{"subUnits":[{"name":"TOWER AZURE","properties":[{"title":"Superior +","description":"[\"Lantai unit : HT 60x60\",\"Sanitary : American Standart\\\/setara\",\"Listrik : 1.300- 3500 watt\"]","uuid":"a38c22db-93ea-46fd-bcca-242ec5a0242a","medias":[{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/982b046b24603cb2b30005bb7a2c225e.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/982b046b24603cb2b30005bb7a2c225e.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/982b046b24603cb2b30005bb7a2c225e.jpg","order":0}]},{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1673507215_63bfb18f9f64dfloorplan_3508.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1673507215_63bfb18f9f64dfloorplan_3508.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1673507215_63bfb18f9f64dfloorplan_3508.jpg","order":0}]}],"attributes":{"landSize":null,"buildingSize":{"name":"buildingSize","label":"Luas Bangunan","value":"25.67","formattedValue":"25.67 m\u00b2"},"bedrooms":{"name":"bedrooms","label":"Kamar","value":"1","formattedValue":"1"},"bathrooms":{"name":"bathrooms","label":"Kamar Mandi","value":"1","formattedValue":"1"},"carports":null},"propertyType":{"name":"propertyType","label":"Tipe Properti","value":"1","formattedValue":"Apartemen"},"price":{"minValue":749034000,"maxValue":749034000,"currencyType":360,"display":"Rp 749 Juta","offer":749034000,"unitType":0,"subDisplay":""},"location":{"uuid":"","level":0,"name":"","locationType":0,"text":""},"subtitle":"","url":"\/perumahan-baru\/properti\/surabaya\/klaska-residence\/superior\/aps13508\/"},{"title":"Deluxe 1BR","description":"[\"Lantai unit : HT 60x60\",\"Sanitary : American Standart\\\/setara\",\"Listrik : 1.300- 3500 watt\"]","uuid":"f4f2e9ee-454c-4cb6-b3f6-297bde2c004a","medias":[{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/6876ee4db2151646a9b5bc493e9be87f.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/6876ee4db2151646a9b5bc493e9be87f.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/6876ee4db2151646a9b5bc493e9be87f.jpg","order":0}]},{"mediaType":"REGULAR","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/705c1de3faddd78ec742de2b6905816b.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/705c1de3faddd78ec742de2b6905816b.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/705c1de3faddd78ec742de2b6905816b.jpg","order":1},{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/a3035a8ff3e0f6ee15278133de03fc6c.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/a3035a8ff3e0f6ee15278133de03fc6c.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/a3035a8ff3e0f6ee15278133de03fc6c.jpg","order":2}]},{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1673507237_63bfb1a5cfce3floorplan_3509.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1673507237_63bfb1a5cfce3floorplan_3509.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1673507237_63bfb1a5cfce3floorplan_3509.jpg","order":0}]}],"attributes":{"landSize":null,"buildingSize":{"name":"buildingSize","label":"Luas Bangunan","value":"35.06","formattedValue":"35.06 m\u00b2"},"bedrooms":{"name":"bedrooms","label":"Kamar","value":"1","formattedValue":"1"},"bathrooms":{"name":"bathrooms","label":"Kamar Mandi","value":"1","formattedValue":"1"},"carports":null},"propertyType":{"name":"propertyType","label":"Tipe Properti","value":"1","formattedValue":"Apartemen"},"price":{"minValue":810558000,"maxValue":810558000,"currencyType":360,"display":"Rp 810 Juta","offer":810558000,"unitType":0,"subDisplay":""},"location":{"uuid":"","level":0,"name":"","locationType":0,"text":""},"subtitle":"","url":"\/perumahan-baru\/properti\/surabaya\/klaska-residence\/deluxe-1br\/aps23509\/"},{"title":"Suite 2BR","description":"[\"Lantai unit : HT 60x60\",\"Sanitary : American Standart\\\/setara\",\"Listrik : 1.300- 3500 watt\"]","uuid":"bd568675-946b-4086-b834-f1c79134c311","medias":[{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/00a76dc67db2e8a7de6527d678adfb9a.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/00a76dc67db2e8a7de6527d678adfb9a.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/00a76dc67db2e8a7de6527d678adfb9a.jpg","order":0}]},{"mediaType":"REGULAR","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/ab0dba1a8a599a9d17c0094e725a3646.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/ab0dba1a8a599a9d17c0094e725a3646.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/ab0dba1a8a599a9d17c0094e725a3646.jpg","order":1},{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/ab614589f2b2d3db0edbaa5f9bf97212.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/ab614589f2b2d3db0edbaa5f9bf97212.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/ab614589f2b2d3db0edbaa5f9bf97212.jpg","order":2},{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/f9c164d360f3bac9ea5dcfe815117ad1.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/f9c164d360f3bac9ea5dcfe815117ad1.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/f9c164d360f3bac9ea5dcfe815117ad1.jpg","order":3},{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/1971002\/41ed71ed7dd113ba5d3c3d239a4ea4c2.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/1971002\/41ed71ed7dd113ba5d3c3d239a4ea4c2.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/1971002\/41ed71ed7dd113ba5d3c3d239a4ea4c2.jpg","order":4}]},{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1873\/1673507254_63bfb1b6130a7floorplan_3510.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1873\/1673507254_63bfb1b6130a7floorplan_3510.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1873\/1673507254_63bfb1b6130a7floorplan_3510.jpg","order":0}]}],"attributes":{"landSize":null,"buildingSize":{"name":"buildingSize","label":"Luas Bangunan","value":"51.58","formattedValue":"51.58 m\u00b2"},"bedrooms":{"name":"bedrooms","label":"Kamar","value":"2","formattedValue":"2"},"bathrooms":{"name":"bathrooms","label":"Kamar Mandi","value":"1","formattedValue":"1"},"carports":null},"propertyType":{"name":"propertyType","label":"Tipe Properti","value":"1","formattedValue":"Apartemen"},"price":{"minValue":1229400000,"maxValue":1229400000,"currencyType":360,"display":"Rp 1,22 Miliar","offer":1229400000,"unitType":0,"subDisplay":""},"location":{"uuid":"","level":0,"name":"","locationType":0,"text":""},"subtitle":"","url":"\/perumahan-baru\/properti\/surabaya\/klaska-residence\/suite-2br\/aps33510\/"}]}]},"url":"\/perumahan-baru\/properti\/surabaya\/klaska-residence\/nps1873\/"}]}}},"strapi":null,"baseUrl":"https:\/\/www.rumah123.com"}
Kondisi tersebut membuat Klaska Residence berpotensi menarik beragam segmen penyewa, mulai dari pekerja profesional, pebisnis, hingga keluarga muda.
Karena itu, investor perlu menyesuaikan jenis unit yang dimiliki dengan target pasar yang ingin dibidik.
Dengan memahami karakteristik calon penyewa sejak awal, peluang mendapatkan tingkat hunian yang tinggi dan pendapatan sewa yang stabil akan semakin besar.
Selanjutnya, lakukan promosi agar unit yang kalian pasarkan mendapat perhatian banyak orang.
Anda bisa mengiklankan apartemen secara online maupun offline.
Jika melakukannya secara online, iklankan apartemen tersebut lewat media sosial atau situs jual beli properti seperti Rumah123.
Sementara, jika ingin melakukan secara offline, Anda bisa menyelenggarakan event dan open house untuk menarik perhatian calon penyewa.
Berikan diskon khusus atau hadiah menarik bagi pengunjung yang datang.
Adakan tur untuk menunjukkan fasilitas dan kelebihan dari apartemen.
Selain itu, lakukan kerja sama dengan agen properti agar dapat menjangkau calon penyewa lebih luas.
Pastikan Anda memilih agen properti tepercaya dan memiliki basis pelanggan yang besar.
Bagaimana Cara Mengelola Bisnis Apartemen?
1. Lakukan Komunikasi Dua Arah
Sebagai pemilik apartemen, sudah seharusnya Anda menjalin komunikasi yang baik dengan penyewa.
Lakukanlah komunikasi dua arah, dengan begitu baik penyewa dan pemilik bisa saling memahami keluhan dan keinginan masing-masing.
Jangan sampai penyewa memiliki kendala dan Anda biarkan begitu saja.
Ini bisa menurunkan citra dan reputasi, serta memperburuk kepercayaan penyewa.
Baca juga:
Keuntungan Bisnis Sewa Apartemen Harian, Pendapatan Bisa Lebih Tinggi dari Sewa Bulanan
2. Perhitungkan Cap Rate
Agar bisnis apartemen menjanjikan, tentu harus dilakukan dengan perhitungan yang matang.
Salah satu cara yang bisa digunakan adalah menghitung cap rate atau capitalization rate.
Metode ini membantu investor memperkirakan potensi pendapatan sewa yang ideal berdasarkan nilai properti yang dimiliki.
Dalam konteks investasi apartemen, cap rate dapat menjadi acuan untuk menilai apakah sebuah unit memiliki prospek keuntungan yang menarik atau tidak.
Nilai cap rate umumnya berada di kisaran 7–12 persen, tergantung lokasi, kondisi bangunan, tingkat permintaan sewa, serta fasilitas yang tersedia.
Adapun rumus sederhananya adalah:
- Harga Properti × Cap Rate (%) = Potensi Harga Sewa per Tahun
Sebagai contoh, jika Anda membeli unit di Apartemen Casa de Parco seharga Rp1 miliar dan menggunakan asumsi cap rate 8 persen, maka potensi pendapatan sewa yang dapat ditargetkan sekitar Rp80 juta per tahun atau sekitar Rp6,7 juta per bulan.
Perhitungan tersebut tentu perlu disesuaikan dengan kondisi pasar aktual.
Namun, keberadaan Casa De Parco yang berada di kawasan BSD City menjadi salah satu faktor yang dapat mendukung potensi investasi.
{"attributes":{"type":"udp","pdp_id":["nps1776"],"custom_title":"Detail Unit Apartemen Casa de Parco"},"pdp":{"data":{"GetPropertiesByOriginID":{"properties":[{"uuid":"2e5876c4-e4fb-42bd-838b-b3a43ac99c2d","agent":{"organization":{"uuid":"375c5096-65af-459d-9acc-d55cb2dd2ab8","name":"Sinar Mas Land","medias":[{"mediaType":"REGULAR","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/250x250-fit\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/developer\/logo\/developer-logo-sinar-mas-land-01-1600160450.jpg","order":0}]}],"contacts":[{"contactType":1,"type":"EMAIL","value":"evergreen@99.co"},{"contactType":3,"type":"WHATSAPP","value":"+6285142901808"},{"contactType":2,"type":"PHONE_NUMBER","value":"+6285142901808"}],"url":"\/properti-baru\/developer\/sinar-mas-land\/1142\/"}},"location":{"uuid":"ef369418-6f17-47a4-bcb2-4895bae18869","level":0,"name":"Bsd","locationType":0,"text":"BSD, Tangerang"},"originId":{"value":"nps1776","formattedValue":"nps1776"},"price":{"minValue":1319957000,"maxValue":1334224000,"currencyType":360,"display":"Rp 1,31 Miliar - 1,33 Miliar","offer":1319957000,"unitType":0,"subDisplay":""},"title":"Casa de Parco, BSD City","medias":[{"mediaType":"BACKGROUND","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","order":0},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1601906887_5f7b28c784153ads_images_1776.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1601906887_5f7b28c784153ads_images_1776.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1601906887_5f7b28c784153ads_images_1776.jpg","order":1},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1606378592_5fbf64609ca39ads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1606378592_5fbf64609ca39ads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1606378592_5fbf64609ca39ads_images_1776.png","order":2},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1606378607_5fbf646f28a6bads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1606378607_5fbf646f28a6bads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1606378607_5fbf646f28a6bads_images_1776.png","order":3},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1606378618_5fbf647aeed26ads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1606378618_5fbf647aeed26ads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1606378618_5fbf647aeed26ads_images_1776.png","order":4},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1606378629_5fbf64853f38eads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1606378629_5fbf64853f38eads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1606378629_5fbf64853f38eads_images_1776.png","order":5},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1650617108_62626b14ba1d0ads_images_1776.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1650617108_62626b14ba1d0ads_images_1776.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1650617108_62626b14ba1d0ads_images_1776.jpg","order":6}]},{"mediaType":"LOGO","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1776\/1601894930_5f7afa129489aads_logo_1776.jpeg","thumbnailUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1776\/1601894930_5f7afa129489aads_logo_1776.jpeg","formatUrl":"https:\/\/picture.rumah123.com\/original\/r123\/primary_property\/project\/1776\/1601894930_5f7afa129489aads_logo_1776.jpeg","order":0}]},{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1661496697_63086d7993d09ads_images_1776.png","order":0}]},{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/primary_property\/project\/1776\/1600667517_siteplan_1776.jpg","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/primary_property\/project\/1776\/1600667517_siteplan_1776.jpg","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/primary_property\/project\/1776\/1600667517_siteplan_1776.jpg","order":0}]},{"mediaType":"FACILITY","mediaInfo":[{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":1},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":2},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":3},{"mediaUrl":"https:\/\/pic.rumah123.com\/r123\/1080x720-fit\/","thumbnailUrl":"https:\/\/pic.rumah123.com\/r123\/250x160-fit\/","formatUrl":"https:\/\/pic.rumah123.com\/r123\/{width}x{height}-{scale}\/","order":4}]},{"mediaType":"BROCHURE","mediaInfo":[{"mediaUrl":"","thumbnailUrl":"https:\/\/core-asset-manager.rumah123.com\/prod\/r123\/document\/c205ed246d65a4e99d282740dbe9e39b.pdf","formatUrl":null,"order":0}]}],"primaryProject":{"subUnits":[{"name":"Magnolia","properties":[{"title":"2BR","description":"Finishing Unit Apartemen\nLANTAI : Keramik Roman\/Setara\nDINDING\nDinding Luar : Prefab\/Bata Ringan Diplester Weather-resistant Acrylic Emulsion Paint\nDinding Dalam : Partisi Gypsum Board Acrylic Emulsion Paint\nKamar Mandi : Keramik Roman\/Setara\nPLAFON\nWC\/Dapur : Gypsum\/Calciboard\nRuang Lain : Beton Expose Cat\nSANITER : Toto \/ American Standard \/ Setara\nPINTU \/ JENDELA\nInterior : Engineered Door\nEksterior : Kaca dengan Rangka Aluminium\nINSTALASI LISTRIK\nTipe 2 Kamar Tidur : 2.200 VA\nJARINGAN AIR BERSIH : PDAM","uuid":"145adbb1-f603-45ed-bb99-acfd8b514bcb","medias":[{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/543233\/f6b1112ad3fb8b538ef72c808629495a.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/543233\/f6b1112ad3fb8b538ef72c808629495a.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/543233\/f6b1112ad3fb8b538ef72c808629495a.jpg","order":0}]},{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/543233\/52a23654137a9cd575220b848a84378f.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/543233\/52a23654137a9cd575220b848a84378f.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/543233\/52a23654137a9cd575220b848a84378f.jpg","order":0}]}],"attributes":{"landSize":null,"buildingSize":{"name":"buildingSize","label":"Luas Bangunan","value":"50.44","formattedValue":"50.44 m\u00b2"},"bedrooms":{"name":"bedrooms","label":"Kamar","value":"2","formattedValue":"2"},"bathrooms":{"name":"bathrooms","label":"Kamar Mandi","value":"1","formattedValue":"1"},"carports":null},"propertyType":{"name":"propertyType","label":"Tipe Properti","value":"1","formattedValue":"Apartemen"},"price":{"minValue":1319957000,"maxValue":1319957000,"currencyType":360,"display":"Rp 1,31 Miliar","offer":1319957000,"unitType":0,"subDisplay":""},"location":{"uuid":"","level":0,"name":"","locationType":0,"text":""},"subtitle":"","url":"\/perumahan-baru\/properti\/tangerang\/casa-de-parco-bsd-city\/2br\/aps19300\/"}]},{"name":"Gardenia","properties":[{"title":"2BR","description":"Finishing Unit Apartemen\nLANTAI : Keramik Roman\/Setara\nDINDING \nDinding Luar : Bata Ringan Diplester \/ Dinding Panel Weather-resistant Acrylic Emulsion Paint\nDinding Dalam : Partisi Gypsum Board Acrylic Emulsion Paint\nPLAFON\nWC\/Dapur : Gypsum\/Calciboard\nRuang Lain : Beton Expose Cat\nSANITER : Toto\/Setara\nPINTU \/ JENDELA\nInterior : Engineered Door\nEksterior : Kaca dengan Rangka Aluminium\nINSTALASI LISTRIK\nTipe 2 Kamar Tidur : 2.200 VA\nJARINGAN AIR BERSIH : PDAM","uuid":"1eb3fa4e-4d27-4675-874c-9e27e194f4f2","medias":[{"mediaType":"COVER","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/543233\/bf17bdcdd5a003b4a5b9955101107ab7.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/543233\/bf17bdcdd5a003b4a5b9955101107ab7.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/543233\/bf17bdcdd5a003b4a5b9955101107ab7.jpg","order":0}]},{"mediaType":"SITEPLAN","mediaInfo":[{"mediaUrl":"https:\/\/picture.rumah123.com\/r123-images\/1080x720-fit\/customer\/543233\/395f3f10dbc18ca60363bc6dd58b632d.jpg","thumbnailUrl":"https:\/\/picture.rumah123.com\/r123-images\/250x160-fit\/customer\/543233\/395f3f10dbc18ca60363bc6dd58b632d.jpg","formatUrl":"https:\/\/picture.rumah123.com\/r123-images\/{width}x{height}-{scale}\/customer\/543233\/395f3f10dbc18ca60363bc6dd58b632d.jpg","order":0}]}],"attributes":{"landSize":null,"buildingSize":{"name":"buildingSize","label":"Luas Bangunan","value":"50.44","formattedValue":"50.44 m\u00b2"},"bedrooms":{"name":"bedrooms","label":"Kamar","value":"2","formattedValue":"2"},"bathrooms":{"name":"bathrooms","label":"Kamar Mandi","value":"1","formattedValue":"1"},"carports":null},"propertyType":{"name":"propertyType","label":"Tipe Properti","value":"1","formattedValue":"Apartemen"},"price":{"minValue":1334224000,"maxValue":1334224000,"currencyType":360,"display":"Rp 1,33 Miliar","offer":1334224000,"unitType":0,"subDisplay":""},"location":{"uuid":"","level":0,"name":"","locationType":0,"text":""},"subtitle":"","url":"\/perumahan-baru\/properti\/tangerang\/casa-de-parco-bsd-city\/2br\/aps19298\/"}]}]},"url":"\/perumahan-baru\/properti\/tangerang\/casa-de-parco-bsd-city\/nps1776\/"}]}}},"strapi":null,"baseUrl":"https:\/\/www.rumah123.com"}
Apartemen ini dekat dengan pusat bisnis, area perkantoran, pusat perbelanjaan, fasilitas pendidikan, serta akses transportasi yang memadai sehingga memiliki daya tarik bagi kalangan profesional maupun keluarga muda yang mencari hunian praktis.
Dengan mengombinasikan analisis cap rate dan pemilihan lokasi yang tepat seperti Casa de Parco, Anda dapat memiliki gambaran yang lebih jelas mengenai potensi keuntungan serta kelayakan investasi apartemen dalam jangka panjang.
3. Rajin Melakukan Maintenance
Untuk membuat penyewa apartemen nyaman dan betah, Anda dapat melakukan perawatan atau renovasi secara berkala.
Misalnya dengan memperbarui cat dinding dan melakukan pengecekan utilitas bangunan.
Dengan begitu, unit apartemen yang ditawarkan memiliki nilai tambag bagi calon penyewa.
Baca juga:
Investasi Rumah Kost: Keuntungan, ROI, dan Tips Memulainya
Tabel Ringkasan Strategi Bisnis Apartemen
| Aspek | Penjelasan |
|---|
| Lokasi Strategis | Dekat pusat bisnis; kampus; transportasi publik; dan fasilitas umum |
| Target Pasar | Menyesuaikan tipe unit dengan kebutuhan calon penyewa |
| Promosi | Menggunakan situs properti; media sosial; dan agen properti |
| Cap Rate | Menghitung potensi pendapatan sewa berdasarkan nilai properti |
| Maintenance | Menjaga kondisi unit agar nyaman dan bernilai tinggi |
| Passive Income | Pendapatan rutin dari hasil penyewaan apartemen |
| Capital Gain | Keuntungan dari kenaikan harga apartemen |
FAQ Bisnis Apartemen Menjanjikan
Apakah bisnis apartemen masih menjanjikan?
Ya, bisnis apartemen masih menjanjikan karena dapat menghasilkan pendapatan sewa secara rutin sekaligus memberikan potensi capital gain dari kenaikan nilai properti.
Apa faktor terpenting dalam bisnis apartemen?
Lokasi merupakan faktor terpenting dalam bisnis apartemen. Apartemen yang dekat pusat bisnis, kampus, transportasi publik, dan fasilitas umum umumnya lebih mudah disewakan serta memiliki nilai investasi yang lebih baik.
Apa itu cap rate dalam investasi apartemen?
Cap rate atau capitalization rate adalah metode untuk menghitung potensi pendapatan sewa berdasarkan nilai properti. Metode ini membantu investor menilai kelayakan sebuah investasi apartemen.
Berapa cap rate yang ideal untuk apartemen?
Cap rate apartemen umumnya berada di kisaran 7% hingga 12% per tahun. Besarannya dipengaruhi oleh lokasi, fasilitas, kondisi bangunan, dan tingkat permintaan pasar.
Bagaimana cara meningkatkan pendapatan sewa apartemen?
Pendapatan sewa dapat ditingkatkan dengan memilih lokasi strategis, menentukan harga yang kompetitif, melengkapi fasilitas unit, menjaga kondisi apartemen, serta melakukan promosi secara aktif.
Apakah apartemen bisa menjadi passive income?
Ya, apartemen dapat menjadi sumber passive income melalui pendapatan sewa bulanan maupun tahunan selama unit memiliki tingkat hunian yang baik.
***
Demikianlah ulasan mengenai bisnis apartemen menjanjikan yang bisa Anda jadikan referensi.
Semoga informasi di atas bermanfaat.
Download Aplikasi Rumah123
Cari Agen
Aset Bank
Explore
Berita
Bantuan
Download Aplikasi
